5 Effective Ways to App Personalization

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Just having an app is no more enough to keep up with your user and attract desired response to your business. It’s the time when you should try app personalization and reach each of your users attending them individually through a personalized mobile app. And here are the 5 effective ways on how to do it most resourcefully!

There was a time when we used to have apps just for the services that are typically related to the online domain or something essentially native to the mobile communication. Slowly the trends shifted to different ideas around digital utility and now we have apps for virtually everything we can think of doing, using or having.

Today, if you look deep into the trend there are app options to each vertical and subs of it. Which means, as a provider you need to create enough of difference to stay ahead of your competition and remain useful and valid for your user.

To be able to prove a fit in this ever-stiffening competition and the ever-evolving preferences of the app-driven world, businesses need to stay unique and look into different aspects of user delights. And to make that favorably fall into their perspective of service and communication they need to impact user attention and personally connect with their needs.

As rightly depicted by a Forrester study, 75% of people being surveyed said that app personalization can vitally work in favor of app retention rates significantly impacting lifetime customer value. Which emphasizes on the fact that app personalization can allow you to effectively connect with your users serving them in a personalized manner, specifically referring to their personal needs and requests – putting you in a strong position to commit to serving your users with a leading edge and value, making you one of the frontrunners in your domain.

Here, are the 5 things experts suggest you should follow to personalize your app effectively:

#1 Get On-boarding Right

Get On Boarding Right

All things that make more sense to users should be placed up in the front. Make sure all the features, functionalities, presentation layout, navigation scheme and transition should support the idea of user- pertinent on-boarding. Doing which, you should push all the relevant and direct app resources in the first of the layers. And all things that unsettle and slug them off (like sign-up forms) should be relegated to the last screens.

#2. Leverage Location-specific Content

Leverage Location specific Content

As per a report from Local Search Association, geotargeted ads resulted in most user response generating category compared to ads from all verticals. Which is certainly the reason the most famous apps like Google Maps, Foursquare, Uber, and Yelp are using location-based technology to personalize their reach with users serving them with hyper-local results and responses.

#3. Personalize Emails with Recent Updates

Personalize Emails with Recent Updates

If you go by the fact that an email ensures you a return of $40 on every $1 spent – you would never like to skip connecting all your app activities and updates with personalized emailing. Exploring this you can send introductory and walk-through emails, pitch your product and service with promotional emailing campaigns, send regular updates with weekly or monthly newsletters – all furnished with personalized user communication to fetch the most out of it.

#4. Address Users by Their First Names

Address-Users-by-Their-First-Names

As per a proven personalization tactic, addressing users by their names leaves a great positive impact on their response to your communication. In reference with app personalization, this could be effectively carried out by sending them notifications and alerts using their names – accentuating and leveraging the act and purpose of tailor-made services to unfold great user response.

# Keep it Simple

The more you keep your app simple and streamlined, the better it will aid to your personalization goals. This will allow you making file sharing and tool prioritizing easier and more appealing which will allow you to add custom features, attending different user needs differently. One simple interface, easy-to-use features, light transitions, smooth sharing and fluid communication – all to help you keep it simple and further allowing you to effectively implement personalization at all levels.

Following these app personalization practices can help you effectively connect and serve your users in a personalized manner – to an extent that would help you establish an effective individualized communication to impact great penetration and drive certain response from them.

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About Author
Tushar Vijay

Tushar Vijay

A marketing graduate, a deemed strategist, a sure geek - Tushar is a fine blender of the art and science of writing. When it comes to tune up content with commerce, he knows the trick. For him, if words don’t make you think and beat, they are not worth your time. A crazy foodie, an unfailing jogger – that’s him off the desk!

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