Gaming apps are the busiest apps around. So much that it leaves even the best of utilities like photos and messaging run for their money. As per a recent study by Statista, Amazon App Store has a 61% of games compared to other apps, while Google Play and Apple App Store have 41% each! Well, that’s the level of popularity games boast of having. Well, that gets even mightier when the numbers backing up these shares get double in just two years (that is 2013-2015). Talking of that, it clearly shows that games punch-in for most engagements and popularity in the segment.
Having said that, with all that scope and opportunity, comes the unavoidable and cut-throat competition. As you see, Google Play alone has more than 2,200,000 games in its kitty, followed by Apple App Store with 2,000,000 gaming apps. By the way, how many you’ve played till date? Proves the point!
Talking business, if you are planning for a gaming app, be prepared for the serious face-off. Think – How would you make your app leave that mark of uniqueness within this big duel of wits and fantasies? How would you make the difference? And how would you stand-out in this jungle of apps?
Fine, you have a unique idea for your game. Trending big, intriguing and sophisticated! But how sure are you if others are not as passionate and serious about their apps?
No matter how good your app is, to make it reach out in the middle you need to allow your users to discover your app easily – putting it through to the focus area and allowing the right character of presence to it. Talking of that, the thing that makes the real difference here is the right marketing strategy for your app. Not just building one right!
There’s no cheat code to make your app walk the limelight. So, we have collected a few proven tactics to make this work for you. Follow these real-life marketing hacks and you will be all fine. Here you go!
To be able to make your app reach more users and with great impact, you need to be prominent on the web. For this, you need a landing page that defines your app well. Consider this as a biodata of your app that needs to be reached by as many people to spread your word. Build this page with your target audience and marketing goal in mind. While you design the page keep it served with compelling headlines, strategically placed CTAs, fluid and neat layout and relevant keywords. Promoting this page would help you gain possibilities of generating leads and app downloads.
Provide a platform and invite your gamers to rate and review your app. These reviews will allow others to easily make decisions about your app. This will help you get a genuine feedback and ‘the other perspective’ about your app so that you can improve it further. Besides, you will get more of it in words, which will help you look more into people and trends. Effective to the core!
No app works in a silo. Allow it to be a part of the open discussion. Provide your users with a forum where they can speak their heart out about your app. Take negative comments with all the poise and grace as you would like to have praises from them. Allow you to be a great host to these discussions and actively attend to all the comments and suggestions you receive about the app. Regularly engage them with topics about your game and funnel them through special engagement plans and interesting updates – be it any quick offer or a sweepstake. You will definitely love the returns!
If you are not taking it up to the social media, you are losing on a lot of action. To be able to magnify your reach and assure high chances to get noticed, you have to claim your presence on all leading social channels like Facebook, Twitter, Google+, YouTube, and others. While you plan a launch campaign or any interval boosters, you should be trying enough of them (free or paid) and frame your marketing strategies based on comprehensive tactics deciphering opportunities on these effusive social escapes.
Be a part of the gaming community. Partner with similar games and form a network allowing gamers to come over and interact. Also, you can tie-up with already existing communities to get helped from their proven tactics in promoting a game and route-in that experience to your campaign. Another way to do this is getting into a partnership with a game that complements your theme. Cross-promotions you know. While you do this don’t jump into decisions too fast. It’s about building identity and reputation. Keep your audience in mind and make your move wisely!
This might sound a bit peripheral, but is elementary to claim grounds for your game and its acceptance. It’s a great way to slot-in those users who like to evade text-based description and details. Further, this would help you put across your gaming app in-motion and allow an effective video communication with the user. Use video sharing platforms like YouTube, Daily Motion, Vimeo for promotion and engagement. You can also share these links on different social channels that allow video streaming and prompt more of this viewership. This would go far and high in spreading the word about your game and in a compelling manner.
Well, there’s no denial to the fact that it’s getting difficult each day to inflict and maintain identities. More so when you are doing it for a gaming app and aiming it high on charts! However, if you have done some groundwork and made conscious attempts to identify and assure your audience base, you can perch onto promotions, using these app marketing strategies neatly. Take them up as they are, make them respond to your needs, and keep the traction on. Just play it on and you will be fine!
A marketing graduate, a deemed strategist, a sure geek - Tushar is a fine blender of the art and science of writing. When it comes to tune up content with commerce, he knows the trick. For him, if words don’t make you think and beat, they are not worth your time. A crazy foodie, an unfailing jogger – that’s him off the desk!
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