According to a survey carried out in 2012, it was estimated that 1.2 billion of the world’s population frequently utilizes mobile applications for recreation as well as business purposes. Moreover, the count is expected to rise up to 4.4 billion by the year 2017. With zillions of applications landing on the Apple Store or Google Play, it is unnecessary to state that mobile application development has become one of the most profitable business opportunities.
It is to be noted that not all the mobile applications introduced receive the popularity they crave. So, if you are planning to be a part of the app fraternity by launching your awesome mobile application, you must make sure to refrain from these five common mistakes that most app developers tend to commit:
The most difficult task for a mobile application developer, designer and ultimately the investor is to engage the new users with their application.
There is a variety in case of a user’s approach post landing on a mobile application. While some users do not appreciate the step by step tutorial for the application, others are enthusiastic about each and every function. It is necessary to find an intermediate way to engage both kinds of application users so that you don’t lose them at the very first screen itself. So don’t:
> Make users fill ultra registration forms.
> Splash brands on the screen that block the main content.
In order to enhance user’s activity, you should provide him the required value from your application at the early stage itself. You can offer social login but do not make it mandatory.
This is one common mistake often made by mobile application developers. They try to stuff the application with too many features, which ends up confusing the user with its main purpose. In case you, as a developer, try to win the argument stating, “It’s my first mobile application after all!” or “If I can provide various features, why shouldn’t I? You must know that you have to pick the right nerve of your target audience and build an application that complies with their needs. Instead of adding numerous ordinary features, create one single feature that helps your application icon storm right into the user’s home screen!
Mobile applications are touch based interfaces; therefore to accommodate the user’s fingers, efficiently becomes a matter of concern. In case the touch fails to satisfy the user’s utility experience, it might lead to a frustrated user abandoning the application.
According to research carried out by MIT, the average width of the index finger is 1.6 (45-57 pixels) and that of a thumb is 72 pixels. So, while assigning the hit zone, designers should make sure that they are fulfilling the basic standards and create a tap friendly ‘hit zone’.
The interface created by a designer will eventually be molded by the developer and brought to life. It is to be noted that something which takes a couple of hours to be designed might take a more than a couple of days to be developed.
The designer as well as the developer should remain in synchronization in order to maintain the credibly of mobile application development. This helps in maintaining the pace saving a phenomenal amount of time and money spent in the process.
To presume that everyone will use the application in the similar manner as you is not very thoughtful. Everybody has their own approach to things and the same holds true of a mobile application. The best way to find out the usability of the application is to perform sample tests. This helps in figuring out the cons related to your app that can be fixed before it debuts in the market and gets hit instead of getting hits!
The easiest way to perform app testing is by putting up an ad on Craiglist for a group focused over mobile application testing.
No one has ever truly improvised until they have been made aware about the drawbacks associated with their work. In order to improvise the credibility of your mobile application, you should keep on taking interactive user feedback that would help you in improvising your app to the optimum level.
Now that you are familiar with the five common mistakes committed while developing a mobile application, ensure that you will tackle the aforementioned shortcomings and make your app one in a million (which indeed is the estimated number of mobile applications present for the various platforms namely iOS, Android and Windows ).
Konstant Infosolution is a mobile application development company with highly experienced and 100% dedicated professionals, gives you assurance for your business growth and profits within your cost. We are here to give realities to your dream with high quality mobile apps.
Manish Jain is the co-founder and Managing Director at Konstant Infosolutions. He is responsible for the overall operations of the company and has played a major role in bringing Konstant up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.
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