The Google I/O 2014 embarked the arrival of several new technological add ons to the various products offered. Google is flourishing, not just with enthralling accomplishments in the software front but with revolutionary innovations like driverless car, the company has surely expanded its horizons from what it used to be: a search engine. Along with the much anticipated release of the Android L, another major advancement that took place was the rolling out of Google’s updated version of Play Store, the Google Play Services 5.0. The new version of Google Play is expected to work upon over 99 percent of the Android devices that run earlier versions of the OS like Android 2.3 Gingerbread or the latest one i.e 4.4 Kitkat.
Communication with apps running on Android Wearables is going to be much easier with the Google Play Services 5.0 as it has introduced an exclusive set of API for the better synchronization of the Wearables. The APIs will provide an auto synchronized, persistent data store and a latency messaging interface that would smoother the process of data synchronization, exchange control messages and transfer assets.
The gaming experience of the users is about to advance as the new play store provides a brand-new set of APIs that will run time based goals for players and offer a reward without even asking the users to update the game; these APIs are termed as Quests. Users can send game activity data to the Quests services on occasions when they outdo the bombarding enemies, score exceptionably high or win a level. This would let Quests know about the happenings in your games arena, you can further use the game activity to create Quests that will shoot your upcoming challenges at new heights.
This format will be effective in increasing the UX manifolds that would result in the engagement of a large numbers of gaming enthusiasts.
This will provide an API that can be used by apps in order to install a dynamic security provider. The dynamic security provider would include a replacement for the secured networking API’s of the platform. These APIs can be updated of a frequent basis that will increase the delivery rate of security patches. The current version also answers the recent problems that had been noticed in OpenSSL.
The App Indexing API in Play Services 5.0 will provide the android developers with the ability to make Google aware of the deep links in their native mobile applications so that the extra effort to increase user engagement is placed at the right spot.
The inclusion of App Indexing API will provide Google Search app with the liberty of showcasing the apps history to the users as instant search options. This will simplify the access to inner pages in your android application.
With wallet objects, Google turns your hard-copied loyalty cards offers etc. to soft copies and stores them to cloud. In the latest version, Wallet has incorporated a “Save to Wallet’ option button which will store all the interesting offers that the user can see through the Google Wallet App. Instead of carrying around offers and loyalty cards, users can now just show and scan digital cards when making a purchase. The Google Wallet Balance can also be utilized in order to pay for instant transactions as split tender support would be provided. Split tender will split your payment modes between your wallet balance and a credit/debit card, in cases when your Google Wallet balance is insufficient for making the purchase. The new features of Wallet are expected to increase the redemption levels manifolds.
The analytics of the Google Play Services 5.0 have been updated extensively so that the contributing users can keep an exact track of their business over the Google Store. They can witness the progress of users through the shopping funnel and points where they abandon the purchase procedure. The enhanced eCommerce will allow the user to judge the effectiveness of their marketing and merchandising efforts which include internal promotions, coupons, affiliate marketing programs etc. and strategize according to the current outputs.
Enhanced eCommerce will also provide important information about ones customer journey that includes, adding the ability of measuring product impressions, clicks on product, viewing product details, addition of a product to the shopping cart , initiation of check out process, internal promotions, transactions and refunds.
Our several years of experience in android app development has accustomed us with the minutest transitions occurring in the Google Play arena. We have successfully adapted the constant technological reforms and operate with the best suited functionality in order to meet the demands of amazing android apps, android games, eCommerce apps etc.
Manish Jain is the co-founder and Managing Director at Konstant Infosolutions. He is responsible for the overall operations of the company and has played a major role in bringing Konstant up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.
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