Android has long been the first choice of developers for app creation mainly due to its open source nature as well its popularity in the current market. And now many small businesses are turning to Android for their app needs in an attempt to further their business value and market standing.
So what makes Android the best platform for startups and small businesses to reach new levels of popularity and gain increased visibility?
One of the biggest advantage that an Android app offers is that the platform is powered by technology giant Google Inc. The Google Play not only allows you to bring your app to the attention of millions of users worldwide, it also lets you hook up your app to Google’s other services like Search, YouTube, Gmail, Chrome, etc. to enhance the performance of your app. What makes Android so tempting is the fact that Google Play has the highest total downloads as yet numbering to over 25 billion downloads.
For small businesses this is literately a goldmine of enhanced business visibility and brand awareness. Of course much depends on the value of your app. If your app is useful, functional and provides users with a unique way to carry out a task or ease their life, then it will reach the top of the charts in no time.
Yet another factor that contributes to the popularity of Android is its open source nature. If you develop an Android app for your business, chances are it will cost you a lot less than other platforms and also take less time. The Android SDK (software development kit) is available for distribution free of charge which would mean you end up paying only for the development services. And because the Android code is readily available on the web, developers working with Android are often quicker with the deliverable s than most other mobile operating systems.
Perhaps the very best feature of Android for app development is that it is highly customizable meaning you can have your Android developer prod and poke the app into perfection.
Google offers all Android apps a great chance to gain visibility via their easy to use and hugely popular app store, Google Play. The app store offers businesses the chance to display their app on a product page dedicated to the app where owners can display every bit of information regarding the app including screenshots and short videos showcasing the app.
Apart from this, the product page can be optimized via ASO (App Store Optimization) to make it rank higher on Google Search, facilitating in increased visibility.
Android, being an open source system has been adopted by a large number of smartphone manufacturers including Samsung, HTC, Sony, Lenovo, the list is practically endless. This provides startups and small business owners with the advantage of reaching out to every potential customer using Android powered handsets. For a small business, the opportunity to display their products and services over a platform as wide as this is nothing short of a golden opportunity.
Konstant Infosolutions wholeheartedly supports to increasing popularity of Android as it is a platform with immense opportunities and prospects for future growth. Our own team of Android developers eats, sleeps and breathes Android application development the live long day and will pull out all the stops to deliver the perfect app, making us one of the best firms to help you out with an Android app for your startup or business.
Vipin Jain is the Co-Founder and CEO at Konstant Infosolutions and is in charge of marketing, project management, administration and R&D at the company. With his marketing background, Vipin Jain has developed and honed the company’s vision, corporate structure & initiatives and its goals, and brought the company into the current era of success.
Or send us an email at: [email protected]
