The ‘smart’ devices of today help us find directions, navigate us to the best restaurants, be socially active, read online books, book movie tickets online, play games during a commute, book cabs, look for and buy products online and a whole lot of things. It’s thus not surprising when we hear that the average smart phone user would be spending as much as 2.42 hours seeing their smart screens every day. This is excluding the time they are using their headphone to listen to music or ‘make/take a call’. Surprising but true, we would be checking our phone screens for notifications more than 2,617 times (global average numbers depicted by a study for typical smart phone users) every month!
Now, all of this makes smart phones a perfect platform for businesses who are trying to reach out to potential users. Smart phones make it much more convenient to check notifications, even when the user is in transit. It’s no wonder that most successful modern brands are spending hug on mobile marketing strategies and a large part of it is concentrated upon apps.
A stable, useful and friendly mobile app for your business is probably the best way to generate leads and encourage conversions. The first reason is that mobile apps allow the company to get into a more personal interaction with the consumer. Brands can hope to generate a lot of behavioral data through apps, which in turn would push campaigns and products. There would be a user base that is more active on their phones late in the night and there would be other who is busy with their phones, the first thing in the morning. This says a lot about their likes and dislikes and their expectations. All of this data would be useful to come up with better promotions, call to actions, content quality and overall reach.
The aim of the business should be to offer the go-to app when relevant services are needed. For example, YouTube would be the first choice when a user is looking forward to checking the trailer of a new movie. Similarly, e-commerce brands can build this kind of trust among their customers by pushing high-quality content, products and experience through their apps. This also automatically takes care of the competition. When you have a reliable app for a service, you would seldom seek an alternative.
It is also not very easy to come up with a successful business app. It takes time but the start should be built around a solid customer experience and making your app more convenient for the job. Take for example, in case of a travel app, think about how you can help in making last minute flight booking easier or making payment simpler. The idea remains – there should be something unique and special to make your app successful.
Further, some studies suggest that an average smart phone user would be using around six apps on his/her phone. Depending on the industry your business belongs to and the type of end users you are targeting, the app content must be made highly relevant. There are other factors like the amount of space your app is demanding and the amount of data it requires to make it pertinently address to utility and application needs. All that going with the fact – the best apps cater to a variety of requirements and demands and stay relevant to the purpose it is meant to serve at all levels. To come up with one, it is thus necessary to first understand your target audience and create the best platform for engagement.
A marketing graduate, a deemed strategist, a sure geek - Tushar is a fine blender of the art and science of writing. When it comes to tune up content with commerce, he knows the trick. For him, if words don’t make you think and beat, they are not worth your time. A crazy foodie, an unfailing jogger – that’s him off the desk!
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