With shoppers interested in buying products online, digital marketing looks a prospering opportunity to increase sales and boost your profits. However, to pull a major chunk of the market sales to your store, it would need much more than just adding stock to your store. You will have to create a well-planned strategy to promote your website and attract customers to your store.
Listed below are some of the points to consider that will create a great customer shopping experience for your visitors.
Design
The foremost priority is getting the right look for your store. Get your store redesigned to add impressive content featuring images and videos for the festive look. You may opt for new, eye-catchy Magento festival-related themes in addition to Magento extensions that would extend capabilities of your website.
You may need to hire Magento developers to implement these extensions and add details in accordance with the festival theme.
Performance
For an impeccable user experience, your website might need to be optimized ensuring its content loads quickly. This will help your customers to understand about your products. Referencing the same, understand the capacity of the hosting server and conduct regression tests for scenarios to handle peak time loads. Talk to consulting agency or hire a Magento developer to work out the performance bottleneck issues and use the performance extensions to dramatically change the speed of the website.
Mobile
Most customers these days browse and shop through their smartphones. It becomes a necessity to have a mobile responsive website that’s optimized for varied mobile platforms. This will help you in catering to a large customer base on mobile screens.
Security
Security becomes critical to increasing customer confidence in shopping from your store. Look at the built-in security features from Magento and use them well to protect your store from hackers and security breaches.
Social Networking
Get you website SEO optimized to improve the search engine ranking and the number of customers landing on your store page. Use social media as a marketing tool to run advertising and marketing campaigns. Add a blog to your website with special announcements on festival season offers. Engage the customers by asking for reviews and suggestions about products they would like to see.
Promotions and Discounts
Magento provides you multiple extensions to use the customers’ account information, understand their needs and inform them about the promotions at an appropriate time. Offer special discounts and deals relevant to the festive season. Add an exclusive gifts section with exciting gift ideas and suggestions. Launch promotional activities like lucky draws and referral gifts to further lure your customer base.
Easy Checkout
Most customers desire a store to have an easy login and checkout mechanisms. Allow the customers to log in through their social media accounts for initiating the checkout process. Focus on offering one-step checkout process, which not only is faster but also reduces the chances of abandoned carts.
Shipping and Return Policy
Allow the customers with multiple shipping options. Customize the existing shipping and return policy to provide a hassle-free experience. Add free gift wrapping options to save customers’ time and money.
Customer Data
Analyze customer data from the previous seasons to understand their interest, behavior, purchase history and approach. Accordingly, offer them personalized product promotions, and discounts. Magento provides an extension to incorporate Google analytics to your website. Using Magento’s Inventory Management Extension, study the previous years’ stock report and monitor stock extensions to be prepared of not running out of stock in traffic situations.
Support
Ensure that you have enough staff to support the extended shopping hours during the festive season. Setup a 24-hour working help desk and support team to handle all the key areas. Understand the areas where staff is limited and hire temporary staff for those departments. Choose a better customer service option from the Magento Help-desk Services and Tools to handle customer inquiries and services during the holiday season.
In a nutshell, you’ll need to plan well in advance for the upcoming festive season. You need to start planning right now and go the extra mile to ensure that all the things are in place and well before the season begins. Magento provides a number of extensions with a variety of functionality from varying themes, promotion handling, support and help-desk, performance and optimization of the website. What you need to do is get in touch with a Magento service provider who understands your requirements and have the knowledge and expertise to deliver the desired results.
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The author is Harshal Shah, CEO and founder of Elsner Technologies, a global IT consulting firm with expertise in magento development and wordpress development as well as delivering IT solutions on Web, Mobile and Cloud. Hire Magento developer to set up and customize your magento ecommerce store.
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