There is hard work, and then there is luck. But, there is something else also, that makes a difference, and allows you to create wonders while creating a website or a mobile app. That something else is the edge that makes your app stands out from the bubbling app crowd of more than a million. With annual revenue of more than a $25 billion, the app economy is flourishing at a greater pace. There are many, many apps that are hitting the app stores and the market nearly every month, but the matter of concern is, how many have actually succeeded in gaining a considerable recognition for themselves, and are making hefty profits.
According to researchers, one out of every fourth app is never used, and discarded, and if used, is rejected. In fact, there are only a handful of apps that are used on a daily basis. The question here is that how did these apps make it through? What strategies did they make to help their apps go through and acquire a position in the app stores? To know what made these apps achieve a roaring success, read through.
Above everything and before everything, what the developers must do is to think strategically for the mobile solutions. It means that you first need to understand the crux of your business well, and what exactly do you want to extract out from the mobile solution that whether it has to revolve around sales, operational efficiency, or marketing.
Do you think your apps are making the life of the users simple? An intuitive app can allow your users a fantastic user experience, making sure that they use your app within seconds without any confusion and assistance. There are various such apps that combine great concept and fantastic usability, and they are a big hit in the market and app stores. Moreover, an app entirely free from bugs and crashes is also offering a great user experience. The apps which fail again and again are mostly rejected by the users.
There are many distribution channels available today. It’s your wisdom now to choose a combination of these distribution channels that can target your audience and works best for you
With the many distribution channels available for apps today, you have to choose a combination of those that work best for you and target your audience. If you want to get yourself featured in Apple’s app store, strategically, generate press coverage just before launching your app. Apple significantly considers the positive media coverage. Some other ways are running contests, launching giveaways for the app, and choosing right PR tools.
Never make the mistake of marketing your app after it is developed. The secret of success of popularly running apps is that they start marketing their apps even before the app gets developed. The promotional activities and marketing of the apps are done in the form of teaser videos, demos, blogs, social media posts, and previews.
The best way is to divide your marketing plan into three categories, which includes a pre-launch, launch and post-launch campaign. Also, for the profile page of your app in the app stores, use absolutely amazing screenshots and images. Target the right keywords and write a fantastic description of the app.
Confusing yourself with thousands of features, crazy ideas, and layouts will not lead you anywhere. This is the most important recommendation that the app maker should only focus on one thing, and his goal should be clear. Brainstorming is good, but excessive brainstorming is very exhausting and could end up in thwarting your project. Let the ideas flow, but collect a few that to the best.
A number of people experience a great number of problems for which they desire for an app that can become their helping hand. The app that you create must act like a painkiller that can solve both intrinsic and extrinsic problems. Apps that solves both kinds of problems satisfy the need of consumers in a long run.
When any of the key ingredients that add a pinch of zest and flavor is missing, there are very strong chances of it to get ignored by the audience, which leads to its failure. Make sure to build an app that can cater to the needs of your audiences at large, and gain heaps of popularity from them.
We hope you enjoyed the post, and looking forward to hearing from you. For more assistance about mobile application development services please contact us.
Vipin Jain is the Co-Founder and CEO at Konstant Infosolutions and is in charge of marketing, project management, administration and R&D at the company. With his marketing background, Vipin Jain has developed and honed the company’s vision, corporate structure & initiatives and its goals, and brought the company into the current era of success.
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