Smartphones and tablets are the all new fad among youngsters as well as aged groups in today’s generations. Now the time has arrived when most of the works and operations are performed with the help of Mobile Apps and hence the scope of Mobile App development has increased manifolds. Since most of the customers are on the move and using mobile applications, apps have emerged as one of the most important element in today’s market.
Not only it is important, there are a bunch of advantages it provides customers as well as the businesses. In fact there are so and so many organizations who either rely on mobile apps or run mobile application development courses. To avoid falling behind your competitors, you need to think and act smartly and invest in a professional Mobile application that will reap innumerous benefits. Here is a list of few reasons that are impressive enough to motivate you to invest in Mobile application development for your business.
Merely having a pretty website is not enough. Most of the consumers are reluctant and hesitant to open a new website on their smartphones or tablets, as most of the websites are either too much heavy or don’t load their content completely while browsed on smartphones and thus customers lose their interest. It’s a hard to accept fact that users are moving away from desktops and switching to mobile media.
With being available on a portable media on easy to use and access platforms, chances of boosting up sales increase manifolds as you are available 24*7 to your customers and they can avail your services no matter where they are and what time of the day it is! This provides an on the go marketing to your business building the brand better.
Social media is the new way to connect with people. You can think of integrating ways like comment, login with facebook or twitter which increases the chances of sharing and discussing your business and products on regular basis.
With the inception of mobile applications, the trend of buying or selling everything has changed. Now people are more aware and conscious of details and rely on those services that provide them with crisp and short details.
One thing that no other media can help you capture is real time data. You can easily track the actions of customers using your apps by their preferences, selections, locations and the way they are using it. Based on them you can provide them with more personalized experience and thus winning their trust.
Mobile apps can be made creative and more tempting by ideas and thus making customers interested in your service or product. You can give them personalized offers, surprises, prompts and notifications about anything new you have to offer which is not much precise and prompt on websites.
Mobile application experience can be customized to suit particular needs. You can offer services based on the profile info you get, whether to use their age groups, gender, country locations or simply their interests. There is no end to this.
What sets app distinct from website apart from their size is that they are easily available on user hands within a few touches away. Users have mobiles by their size anytime and every time be it midnight, early morning or at a party.
Smartphones are a rage among youngsters, they are using it better say abusing it. Day in and out, its with them and thus, if you have your own business app you get to reach a new, younger and wider generation of smart people, which is somehow not possible just by having a website.
Not only the apps are beneficial to you, they are equally useful to the customers. They are professional, flexible and address needs of both sides. Here are few of them:
Benefits for Companies:
Benefits for Customers:
And a lot more! Studies show that promotional mails have a read rate of just 4% where as if compared to the push notifications it is as high as 97%. Needless to say more!
To sum up all, Mobile application development is a new marketing tool which sets you apart and little forward. So, in case you still are thinking about an app, then you already are lagging behind your competitors. Get involved with an all new experience.
Vipin Jain is the Co-Founder and CEO at Konstant Infosolutions and is in charge of marketing, project management, administration and R&D at the company. With his marketing background, Vipin Jain has developed and honed the company’s vision, corporate structure & initiatives and its goals, and brought the company into the current era of success.
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