The Essentiality of App Brief and Its Composition

To put it simply, an app brief is the outlining on PDF for the necessary contents that are to be included in an app. If the app brief is not clear, the outcome of it will be hazy. The better the app brief, the better the result. The poor or no brief at all is worse as it can result in disappointing outcomes, which are expensive to fix.

The main reason for creating an app brief is communication, however, there are other major reasons as well that describes the necessity of an app brief. In case, contracting out any part of your project out, an app brief makes it easier to acquire a realistic quote, and helps in preventing the threat of additional charges. If you have an amazing app idea in your mind, a simple mock up combined with a clear and detailed app brief would help the investors in understanding and seeing your vision clearly.

9 Things That Must Be Included In an App Brief

These will help you in going one step closer to a perfect mobile app.

The Framework : The app brief should contain brief details about your company, and the products and services you deal in. The sales process, pricing and new product development must also be mentioned. If you have any guidelines related to the product, or brand philosophy, then mention that as well. Also, add the research work that is required to undertake these activities.

Purpose of the App : The objective here means, why do you need the app? Think thoroughly about the reason behind the development of the app. Whether it is for data collection, awareness, loyalty, trial, or something else. Is it for delivering services, or as a reward for doing something?

Requirement of the Project : The app brief also demands the incorporation of project requirements and what should not be included. It includes all the factors right from the content to the technical functionalities and specifications of the app. Also, consider the ways of promoting the app.

Competitors : The app brief must also contain the names of your competitors, at least three, with the name of their website. Look at other brand as well that attract a large number of audience, and see how they do it. Keep a check on the activities of your competitors to get a better idea for promoting your brand.

Keen Analysis : Keep measuring the standards of your app by determining how will it look like and what outcomes it will witness after its launch.

Audience and Clientage : The app brief, here, demands the description of both buyer and the user. It needs the information about for whom the app has been built, who are the primary and the secondary audiences, and how you can communicate with them. It also includes the information about those influencers who can veto the purchase of the app. Also, add the brief of why do you think that people need this app, and how will it be beneficial for them in a long run, and can give you a happy outcome.

Timing and Budget : The budget and timings are the most important factors in app making. The app would never be designed out of your financial budget, if you give an indication in the early stages.

SMP or Single Minded Proposition : Find out the crux with which you have created the app. Be single-minded, and put down in words that one thing which you focused on while the designing and development of the app.

Others : This includes the limitations of the app, which is mandatory to include. List all the functional, technological, and legal limitations of your app so that it builds the trust of more and more audience.

A mobile app aligned with the original vision of the entrepreneur incorporating a good design brief for the developer is the key to successful development of a mobile app.  This first step of introducing your app via app brief is essential for building a new app, if you wish to perform consistently with the objectives and goals of the company.