With the increasing popularity of eCommerce platforms, Magento only is no longer enough to keep up the pace in the market. CSE or comparison shopping engines are yet another new marketing channels that can hike your success in the market. The main crux behind the development of this channel is to enable the merchants to display their products on a number of platforms with their pictures and reviews.
There are numerous shopping engines available so it becomes a little difficult for the merchants to choose the best among those. It is an important decision for a merchant to make because it is great way to increase online sales, visibility, search rankings and attract new customers. A quality-driven shopping engine is very crucial for the success of a website built on Magento.
If you are also an eCommerce company, you might also be running on a number of famous shopping engines, like Google, Shopzilla, etc., hence it becomes extremely important for you to have a look at the tips below to understand which CSE to choose and on what criteria from among the broad assortment of CSE’s in the market.
The data feeds given to the CSE’S must be correct as keeping up to date is very crucial. False advertising of anything is something in which nobody wants to get caught into. Suppose, if you are running out of stock of some product, or the price of your product has been changed, you would definitely want your customers to know that. There are many sites that still keeps running regardless of what is there in stock or not, or there is a price change in your listed product. On the other hand, renowned websites, like Google shopping has in-built feature in them that disapproves the products straightaway that does not match the array of the products listed on your website. Using relevant softwares or the FTP helps in pulling the products from your website having updated information, at least once a day. This automatic listing of the products removes the hassle of uploading the product manually.
While the merchants provide desired or recommended characteristics of the products, they must first keep themselves on the place of the customer to understand more closely the requirements of the customers. Just think of what is important to you; for example, you are buying a pair of jeans for yourself, size is the big part in the decision making process. Other than that the age of the customer, the gender, and how will the jeans look like after wearing is very important to determine while buying the product. A visually accurate picture of the product, exact description, and the size guide are really important aspects that must be given so that the customers can get an appropriate idea about the product. Therefore, it is important to provide as much information as possible.
Some Popular CSE’S
The highly qualitative eCommerce developers in Konstantinfo do an intense research to list the clients on the best comparison shopping engines. The reputable shopping engines help the merchants throughout the year to earn great profits, especially in the holiday season. Few CSE’s that are considered to be popular in 2014, and may be in the coming year are:
Google.com/shopping
Become.com
PriceGrabber.com
Amazon.com
Become.com
Pronto.com
Shopzilla (now Connexity.com)
Shopping.com
Nextag.com
The list and the tips given above are just a guide that can help you in getting an insight about the platforms you are using for your company. It is not even necessary that every CSE will give you best results, so testing before finally implementing the things are necessary. Regardless of what shopping platform or engine you are using, make sure that you provide complete and correct information at your end.
Manish Jain is the co-founder and Managing Director at Konstant Infosolutions. He is responsible for the overall operations of the company and has played a major role in bringing Konstant up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.
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