There are many strategies that are followed by entrepreneurs to amplify the performance of their business and boost their popularity among the clients and users. Redesigning website is one amongst them. As per a saying, Change is the only constant law of nature; hence change must be applied everywhere, at every place to maintain the freshness and uniqueness of everything.
Redesigning the website is certainly a tedious task, but an important one as well. An entrepreneur who goes for website redesigning have umpteen reasons to do that. The reasons can be any, like visitors are not getting your vision, you are struggling for generating traffic, your website is not complementing the advancement in technology, and many others. Whatever the reason may be, but definitely redesigning website will give new aspects and dimensions to your business, and will also increase the sense of curiosity in the prospective and esteemed clients. Although, there are many perspectives that must be considered while redesigning procedure of the website. Here are five essential questions that you must ask for before getting the things started. Have a look.
1. The Purpose and the Objective Behind Redesigning
It is important to think strategically before embarking on the redesigning process. A strategic thought process is essential to get clear about the purpose and the goals that you want your new website to achieve; whether you want to get an application filled, you want the people to buy your products, or you just want the visitors to sign up the newsletter. The clearer you will get about the goals and purposes of redesigning a website, the clearer idea you will be able to determine about the architecture and layout of the website.
2. The “Favorite to Haves” vs the “Must Haves”
While the redesigning process of the website, you will come across a number of things that will distract your creative senses, and will blow your budget immensely and out of the proportion. In this case, you must realize and consider only those options which are the “must haves”, and the “favorite to haves” must be considered after properly determining the all the requisites. It is certainly difficult as the ever evolving world of internet demands all good things together, but it is not necessary that your pocket also allows that. Always prefer to have an iterative approach towards your website, starting with the “must haves”, slowly and steadily make optimizations and other changes as per the feedbacks and reviews that after the first launch.
3. In-house or Outsource?
This is also a big topic to pay heed to. It is important to understand while hiring in-house or any outsource resource for redesigning purpose, that how best it is for you, and its magnitude. It is comparatively more tempting to hire in-house resources in the desire of saving money, but never underestimate the value of any person whether in-house or outsourced on the basis of money. Rather, honestly assess the skills and professional attitude of the person you are hiring.
4. The Trouble With the Current Website
Prior to getting started with the redesigning, get all the, even smallest, chunks, and masses of your current website and keenly analyze the problem area. There can be quite a few things that may just need a little polishing and toss. Also, ensure and ponder over the reviews and complaints that have been made by the visitors to get a clear insight so that they would not get repeated again. Ensure to dig up true and real data, rather than just going as per the instinct.
5. The CMS or Content Management System
Building up a website with the help of a CMS easily helps you to update your website content without any coding or the help of the developer. There are many popular CMS platforms, like Joomla, Drupal, and WordPress, which have proved to be extremely helpful for professionals.
If you are not utilizing any CMS platforms currently then you must include one in your new site. Also, choose a CMS according to the needs and requirements of your website to find a better fit.
Considering these questions before initiating the process of redesigning can emerge out as a beneficial approach later. However, you do not need to worry about these things after associating with Konstant Infosolutions as we have a professional and qualified team of developers & designers. At Konstantinfo, every minute detail of your previous website and your current requirements will be accurately observed and analyzed to provide you a wonderfully redesigned website of your company. Our web app services are created on diverse platforms, like Open source CMS, PHP, ASP.NET, HTML 5, etc.
Manish Jain is the co-founder and Managing Director at Konstant Infosolutions. He is responsible for the overall operations of the company and has played a major role in bringing Konstant up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.
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