eCommerce, as a business model, has become a phenomenon and its popularity seems to be ever increasing. The most important and driving property of eCommerce websites is that you can check out a huge number of products and services and read the descriptions as well as reviews so that you can be fully convinced whether or not you are going to buy. If you happen like any product, you can receive the shipment at your doorstep by paying for it online; all of these through several clicks or taps!
Magento based website development is considered to be one the most trusted ways to create an eCommerce website irrespective of the size of your business. Magento doesn’t only support a robust Content Management System but also offers a user-friendly environment, making online shopping really easy. Additionally, Magento offers a spontaneous admin interface that includes features like extensive marketing, SEO, and catalogue management tools that can be customized by the merchants in accordance with their business requirements.
Following are the key features that make Magento the best suited framework for eCommerce development:
A very prominent feature of Magento platform is that it is opensource, which means you can download it for free. Being an open source platform, Magento allows modifications in the source code and functioning of the features by the installation of add-ons and plug-ins according to your business needs.
With the help of Magento you can operate stores on multiple websites that can be managed from a single database. This feature helps in saving a lot of time in placing orders and sales, also it supports multiple languages, international support, product browsing, multi-currency support, shipping, order management, etc.
Any website will require proper search engine setups in order to optimize the traffic so the investment provides the expected turnover. Magento creates URLs, Tags and description with keywords that help increase the search ability of the products. Tools like Up-Sells and Cross-Sells encourage users to look up and order more products that would increase the number of probable buyers visiting the website ultimately leading to an up surge in sales.
The Magento platform can be modified according to the size of your business, be it large or small. Magento adapts to your business requirements and flexes according to the best suited scalability options. The levels of scalability displayed by the website can be enhanced to an extent that is directly proportional to the amount of expertise held by the developer.
Magento offers an auto association with Google Analytics, Google Base and Google Checkout, which helps you in keeping track of the visitors of your site. Reports of shopping cart abandonment, search items used, most viewed products, etc. is made available by the analytics tool. The updating of such reports is important; in case there is a drop in sales, one can assemble their team and strategize the best way to counter the situation.
The product contained in a website that operates over Magento platform can be displayed in the most presentable way possible; this gives the people a great experience in the purchase of products. The products being searched for can be found easily because of the effective layouts which include zoom-in capability, multiple images of products and product reviews. A user friendly Magento website encourages users to revisit the website in order to make repeated purchases.
Magento store owners can easily expand the horizons of their online presence as HTML5 capabilities can be incorporated. Website owners can create stores that are equally responsive over cell phones, which would mean the turning up of an additional million users who can shop at their fingertips. Mobile phones that do not support flash can also support Magento based websites, including features like gesture-based controls, image scaling, use of both inbuilt video and audio capabilities, etc.
Magento is considered to be one of the most secure platforms in which the implementation of SSL security and dedicated IP is easy. The purchase of products from Magento stores has always proved to be a secure medium, eventually leading to an increase in the customer inflow. There are various methods available in Magento that assist with the processing of payments. For example: PayPal, Authorise.NET, Google, etc. Purchasers can also make payments through methods like cheque or cash on delivery.
Since its inception, Konstant Infosolutions has strived to implement the best development measures over the Magento platform; our dedicated team of eCommerce developers has always delivered incredible eCommerce solutions. If you have any further questions about eCommerce development or you are planning to create an online store for your products, post a query here.
Vipin Jain is the Co-Founder and CEO at Konstant Infosolutions and is in charge of marketing, project management, administration and R&D at the company. With his marketing background, Vipin Jain has developed and honed the company’s vision, corporate structure & initiatives and its goals, and brought the company into the current era of success.
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