Why Small Businesses Must Have Mobile Apps?

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Are you ever reminded of the days when we contemplated on how to connect with our friends far away? There was a time when we imagined how great it would be if we could buy households sitting at home. And now, everything is real. It’s a matter of few clicks and your life is too easy and convenient. From desktops to pagers to laptops to mobile phones, we have come a long way in technology.

Until recently, having a web presence was paramount for every business to get identified, which then shifted to having a responsive website. Today, if you have a mobile app developed for your business, you have the right hold of what the audiences want from you. Especially for small and medium-sized businesses, the right mix of mobile devices and apps can increase customer engagement and bring them to the forefront.

The power of mobility in business is evident from the daily technology articles you read and from the projected statistics for the number of mobile app downloads worldwide to reach 268.69 Billion by 2017 (from 2.52 Billion in 2009- statista). Our everyday activities are so governed by mobile apps that we need an app even during our morning exercise, which indeed is a sign of moving ahead with the trend.

Mobile Apps bring good opportunities for SMBs to prosper

A well-developed mobile app will give costumers strong reasons to keep coming to small and local businesses. Mobility is what everyone looks around and once people get it, they are the happiest to choose you over others. For instance, a local grocery app offers phenomenal doorstep service even delivering a toothpaste at your home by making online ordering easy and luxurious for consumers. The ‘value for money’ concept is clear here. Providing almost every household item to you sitting at home plus incredible discounts on market price plus quick delivery leaves no reason for customers to shift their shopping preferences. Consequently, it is a superb way of increasing your customer base and improving your ROI.

While other small businesses that believe that going mobile via an app is the pursuit of large and established brands can really never earn their identity among the global crowds. Presently, the key to success is minimizing (rather eliminating) the gap between physical and online worlds so that your audiences do not have to wait in long queues for consuming your services and carrying the shopping bags to their homes in immeasurable traffic.

Customer engagement is the only way small businesses can double their revenues in this digital world. Today’s mobile-savvy or app-savvy customers find your business on their smartphones first, that too on an app. In fact, considering startups that are now ahead of their competitors also use several enterprise apps for carrying out their internal operations.

Konstantinfo is a one-stop mobile app development agency for your business. From internal enterprise apps to eCommerce to gaming to IoT, the team at Konstantinfo brings brilliant mobile applications to existence. They turn every business idea into reality and offers remarkable convenience to your consumers through a seamless, customer-oriented mobile app.

The future is progressive

According to a 2015 research on mobile behavior by Smart insights that the mobile media time is significantly greater than desktop and other digital media. Furthermore, when compared with mobile site usage, it has been found that 89% of user’s time spent on mobile media is through mobile apps. Clearly, these numbers are going to improve by the end of this year.

The increased market share of smartphones and everyone becoming a mobile shopper strongly indicate the world to become app-dominant in the years to come. For a B2C small business, a smart app is a blessing as it marks a memorable journey for consumers right from browsing the product or service to payment checkout. The emergence of modern technology like virtual reality, Internet of things, augmented reality will further raise the need for developing smart mobile apps for smart living.

As a startup or small enterprise, you must launch a robust app to get recognized. Don’t just jump into the race without a ‘Tested Ok’ mobile service. Hire an expert like Konstantinfo that has strong roots in the industry and is well known for developing most ingenious and 100% Tested Ok mobile apps.

Similar Post:

Small and Medium Businesses: Leveraging the Benefits of Mobile Apps

How Android Apps Can Help Small Businesses in Their Struggle for Visibility?

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About Author
Heena Banga

Heena Banga

Heena Banga is a Senior Content Developer at Konstant Infosolutions- a globally recognized mobile application development company. She leads marketing and growth initiatives at the company using a mix of technical and business content tactics. Heena also contributes articles to CrowdReviews, OpenSourceForU, Sociableblog, ducttapemarketing, PAYMILL blog. She hopes to enjoy a business conversation onboard a commercial space flight someday. Her ultimate goal is to combine business and writing and go into Advertising.

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