For a number of reasons now, we’ve all been led by mobile-first when it comes to using services or offering them. Both business groups and users are so much influenced by smartphones that they no longer believe in mobile-first but find it the only platform to access every necessity and every luxury. So, mobile-first is now replaced by mobile-only—-a new trend in the digital panorama.
Even though mobile is an afterthought for few of those around you, the data reveals that 9 in a 10 people are connected through the touch on their smartphone. It’s the first place consumers choose to search, explore, talk and share.
The mobile statistics by eMarketer reveals that there will be around 4% increase in the number of smartphone users worldwide every year, which is a surefire sign of mobile explosion letting people accept that it’s the mobile-only world.
As of last year, the number of mobile-only internet users exceeded the desktop-only users in the United States (comScore).
But the point to be noted here is that it’s not that people have stopped using desktops or laptops; it’s just that they are spending more time on mobile phones.
What is more important for businesses and organizations is to understand the core reasons for consumers to shift from mobile-first to mobile-only so that marketers can take respective actions to make true connections with consumers and grab their attention.
Each one of us can relate to this fact that desktops can’t be replaced, but yes we – are now more inclined towards using our phones for almost everything.
Reason#1: Since it’s easy to pull out from your pocket or desk, consumers find it convenient to perform each of their office and personal tasks on mobile screen.
Tip#1: The first and foremost step is to reach customer’s mobile phone via a responsive website or a mobile app.
Reason#2: One of the other very important reasons for this mobile-only cliché is that mobile has become a voice assistant to user’s actions.
Tip#2: Next is to introduce some out-of-the-box functionality that just help users to access an app through their voice command.
Reason#3: Mobile provides a seamless experience when users are shopping or using your service online.
Tip#3: Think how you can create a series of mobile experiences at each stage of the customer journey. Get an expert advice or hire an app development company to help you with some innovative ideas. Give them a mobile experience that makes them only use their mobile phone.
Reason#4: User Personalization is another big reason to moving on mobile-only. They are notified of offers and deals on their mobile phone.
Tip#4: Start sending push notifications according to user’s buying behavior, preferences and choices. And since it’s the consumer’s mobile phone, your personal message is sure to be opened and read.
Reason#5: Mobile phones allow you to connect with your friends from anywhere. A recent study (earlier this year) unleashed that low-income students only use their phone to get online. With an internet connection at home, too many members in a family have to share the same connection which results in low speed and limited connectivity.
Tip#5: Taking advantage of the fact that students find it budget-friendly to use only mobile for accessing the internet, your app should give them free access at least for an initial download. This is why apps like Facebook, LinkedIn, Whatsapp are the most downloaded across the globe. Further, keep away the users from delayed loading times and provide faster functionality with ease. Keep it simple and easy on fingers. Try running a basic functionality of your app even when the user goes offline.
Consumers now have a smartphone, a tablet, a desktop and a wearable too. Soon they will move to IoT (Internet of Things) devices. Given a choice, they would use only one channel for making a purchase and using a service. Nonetheless, it’s a business’ wit to choose the right screen to offer the right services at the right time.
What do you think? Will mobile-only completely overpower the use of desktops and laptops and replace a website with a mobile app? We’d love to hear your thoughts.
For a truly seamless mobile app development, Konstant Infosolutions will give you the best services.
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Heena Banga is a Senior Content Developer at Konstant Infosolutions- a globally recognized mobile application development company. She leads marketing and growth initiatives at the company using a mix of technical and business content tactics. Heena also contributes articles to CrowdReviews, OpenSourceForU, Sociableblog, ducttapemarketing, PAYMILL blog. She hopes to enjoy a business conversation onboard a commercial space flight someday. Her ultimate goal is to combine business and writing and go into Advertising.
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