Have you ever wondered how local ads are displayed in mobile apps?
Geofencing is a technology that allows businesses to target specific ads to potential customers in a certain geographic area.
The use of geofencing in mobile apps is now a widely accepted method of engaging potential customers directly with promotions and information via their mobile phones when they enter a specific geographic region.
Here, you’ll find, what geofencing is, how it works, how you can leverage the power of geofencing in your mobile app, and so on.
So, let’s get started.