{"id":1258,"date":"2014-06-20T14:11:51","date_gmt":"2014-06-20T08:41:51","guid":{"rendered":"http:\/\/www.konstantinfo.com\/blog\/?p=1258"},"modified":"2020-09-24T17:23:26","modified_gmt":"2020-09-24T11:53:26","slug":"how-to-escape-from-the-upcoming-wrath-of-penguin-3-0","status":"publish","type":"post","link":"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/","title":{"rendered":"How to Escape From the Upcoming Wrath of Penguin 3.0?"},"content":{"rendered":"

There has been much speculation regarding Google\u2019s upcoming Penguin 3.0 update in reference to release date, effect and ways to avoid being penalized by it. The release date most favored by opinion leaders and pundits was the 23rd<\/sup> of May, which is now long gone and yet again people are left wondering \u2013 when will the new update come and rock the SEO world?<\/p>\n

While Google as usual seems to be keeping a poker face about the release date and particular details, we know that the Penguin updates in the past were designed specifically to target the now listed Black Hat SEO techniques and are likely to continue along the same path. As far as we can tell, Penguin 3.0 is likely to focus on exact match anchor text, link strategies, search relevancy and the obvious \u2013 on-page SEO.<\/p>\n

Of course, these are just educated guesses at this stage, but there is a good likelihood that Penguin 3.0 will primarily focus on questionable SEO tactics in an attempt to ensure relevant and meaningful content. Here are a few ways you can ensure protection for your website from Penguin 3.0.<\/p>\n

Refrain from using exact match anchor text<\/strong><\/p>\n

Stick to relevant anchor text instead of exact match anchor text. Google is smart and will be able to determine the relevancy of the surrounding text in your URL. Gone are the days of overly optimized and keyword rich anchor texts; besides, you don\u2019t really need to focus much on a keyword rich anchor text provided you have received your link from a high authority website. Try instead to focus on keeping your URLS short, keyword rich and meaningful.<\/p>\n

The downfall of guest blogging<\/strong><\/p>\n

There was undoubtedly a time when guest blogging was all the rage and was invented to genuinely propagate relevant information and grow in terms of popularity by having people contribute meaningful content to a blog or website. According to Matt Cutts, however, the practice is simply too spammy to survive any longer and Penguin 3.0 is likely to crack down hard on guest blogging. We\u2019re not saying, avoid guest blogging altogether; we\u2019re simply saying, do it from an exposure and brand building point of view rather than an illegitimate link-building strategy. You can read more about the downfall and risks of guest blogging at Matt Cutts\u2019 blog.<\/p>\n

Check up on your inbound links<\/strong><\/p>\n

Auditing your inbound links is a practice that should be carried out on a regular basis, irrespective of Penguin or no Penguin. However, if you\u2019ve been lax about this so far, you had better get to it and clean up your act. You can use programs like Link Detox to help you with this. What you\u2019re looking for are links that come from spammy websites, sites with low quality content and links from websites that are not relevant to your field. We would suggest paying special attention to relevancy as all projections point to Penguin 3.0 cracking hard on non relevant websites.<\/p>\n

Check up on your on-page SEO<\/strong><\/p>\n

Focus more on your on-page SEO, while repeating the mantra of relevancy. Stick to Google\u2019s guidelines for on-page SEO like relevant anchor texts, short keyword rich URLs, linking to higher authority websites, relevant H1 tags, etc.<\/p>\n

In conclusion<\/strong><\/p>\n

Past versions of Penguin and the wrath they brought with them has put many a webmaster on edge with the latest upcoming version and while it is not necessary the update will have an impact on your website, can you afford to take the risk? Luckily for you, there is still time to go over your website and start the weeding process.<\/p>\n

Any thoughts and ideas on when Penguin 3.0 may come out and what it will bring?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

There has been much speculation regarding Google\u2019s upcoming Penguin 3.0 update in reference to release date, effect and ways to avoid being penalized by it. The release date most favored by opinion leaders and pundits was the 23rd of May, which is now long gone and yet again people are left wondering \u2013 when will… Continue reading How to Escape From the Upcoming Wrath of Penguin 3.0?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[293,292,295,291,290,294,114],"class_list":["post-1258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-google-seo-update","tag-google-updates","tag-on-page-seo","tag-penguin-3-0-update","tag-penguin-update","tag-penguin-update-2014","tag-search-engine-optimization","entry"],"yoast_head":"\nHow to Escape From the Upcoming Wrath of Penguin 3.0? - Konstantinfo<\/title>\n<meta name=\"description\" content=\"Penguin 3.0 is soon to come out and hit illegitimate and Black Hat practicing websites with all the wrath of Google. However, how can legitimate webmasters avoid this wrath and make sure they stay in Google\u2019s good books?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Escape From the Upcoming Wrath of Penguin 3.0? - Konstantinfo\" \/>\n<meta property=\"og:description\" content=\"Penguin 3.0 is soon to come out and hit illegitimate and Black Hat practicing websites with all the wrath of Google. However, how can legitimate webmasters avoid this wrath and make sure they stay in Google\u2019s good books?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/\" \/>\n<meta property=\"og:site_name\" content=\"Konstantinfo\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/konstant.info\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-20T08:41:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-24T11:53:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-content\/uploads\/2014\/06\/Penguin-3-0-Update.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vipin Jain\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@konstantinfo\" \/>\n<meta name=\"twitter:site\" content=\"@konstantinfo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vipin Jain\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/\",\"url\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/\",\"name\":\"How to Escape From the Upcoming Wrath of Penguin 3.0? - Konstantinfo\",\"isPartOf\":{\"@id\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-content\/uploads\/2014\/06\/Penguin-3-0-Update.png\",\"datePublished\":\"2014-06-20T08:41:51+00:00\",\"dateModified\":\"2020-09-24T11:53:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/#\/schema\/person\/73945d75748e281fa69b9cdde591309f\"},\"description\":\"Penguin 3.0 is soon to come out and hit illegitimate and Black Hat practicing websites with all the wrath of Google. However, how can legitimate webmasters avoid this wrath and make sure they stay in Google\u2019s good books?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/#primaryimage\",\"url\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-content\/uploads\/2014\/06\/Penguin-3-0-Update.png\",\"contentUrl\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-content\/uploads\/2014\/06\/Penguin-3-0-Update.png\",\"width\":810,\"height\":360,\"caption\":\"Penguin 3.0 Update\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Escape From the Upcoming Wrath of Penguin 3.0?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/#website\",\"url\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/\",\"name\":\"Konstantinfo\",\"description\":\"Welcome to Konstant Info\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/#\/schema\/person\/73945d75748e281fa69b9cdde591309f\",\"name\":\"Vipin Jain\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-content\/uploads\/2018\/06\/vipin-150x150.jpeg\",\"contentUrl\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-content\/uploads\/2018\/06\/vipin-150x150.jpeg\",\"caption\":\"Vipin Jain\"},\"description\":\"Vipin Jain is the Co-Founder and CEO at Konstant Infosolutions and is in charge of marketing, project management, administration and R&D at the company. With his marketing background, Vipin Jain has developed and honed the company\u2019s vision, corporate structure & initiatives and its goals, and brought the company into the current era of success.\",\"sameAs\":[\"http:\/\/www.konstantinfo.com\",\"https:\/\/www.facebook.com\/konstant.info\",\"https:\/\/x.com\/konstantinfo\"],\"url\":\"https:\/\/www.konstantinfo.com\/konstant-blog\/author\/vipin-jain\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Escape From the Upcoming Wrath of Penguin 3.0? - Konstantinfo","description":"Penguin 3.0 is soon to come out and hit illegitimate and Black Hat practicing websites with all the wrath of Google. However, how can legitimate webmasters avoid this wrath and make sure they stay in Google\u2019s good books?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/","og_locale":"en_US","og_type":"article","og_title":"How to Escape From the Upcoming Wrath of Penguin 3.0? - Konstantinfo","og_description":"Penguin 3.0 is soon to come out and hit illegitimate and Black Hat practicing websites with all the wrath of Google. However, how can legitimate webmasters avoid this wrath and make sure they stay in Google\u2019s good books?","og_url":"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/","og_site_name":"Konstantinfo","article_author":"https:\/\/www.facebook.com\/konstant.info","article_published_time":"2014-06-20T08:41:51+00:00","article_modified_time":"2020-09-24T11:53:26+00:00","og_image":[{"width":810,"height":360,"url":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-content\/uploads\/2014\/06\/Penguin-3-0-Update.png","type":"image\/png"}],"author":"Vipin Jain","twitter_card":"summary_large_image","twitter_creator":"@konstantinfo","twitter_site":"@konstantinfo","twitter_misc":{"Written by":"Vipin Jain","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/","url":"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/","name":"How to Escape From the Upcoming Wrath of Penguin 3.0? - Konstantinfo","isPartOf":{"@id":"https:\/\/www.konstantinfo.com\/konstant-blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/#primaryimage"},"image":{"@id":"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/#primaryimage"},"thumbnailUrl":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-content\/uploads\/2014\/06\/Penguin-3-0-Update.png","datePublished":"2014-06-20T08:41:51+00:00","dateModified":"2020-09-24T11:53:26+00:00","author":{"@id":"https:\/\/www.konstantinfo.com\/konstant-blog\/#\/schema\/person\/73945d75748e281fa69b9cdde591309f"},"description":"Penguin 3.0 is soon to come out and hit illegitimate and Black Hat practicing websites with all the wrath of Google. However, how can legitimate webmasters avoid this wrath and make sure they stay in Google\u2019s good books?","breadcrumb":{"@id":"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/#primaryimage","url":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-content\/uploads\/2014\/06\/Penguin-3-0-Update.png","contentUrl":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-content\/uploads\/2014\/06\/Penguin-3-0-Update.png","width":810,"height":360,"caption":"Penguin 3.0 Update"},{"@type":"BreadcrumbList","@id":"https:\/\/www.konstantinfo.com\/konstant-blog\/how-to-escape-from-the-upcoming-wrath-of-penguin-3-0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.konstantinfo.com\/konstant-blog\/"},{"@type":"ListItem","position":2,"name":"How to Escape From the Upcoming Wrath of Penguin 3.0?"}]},{"@type":"WebSite","@id":"https:\/\/www.konstantinfo.com\/konstant-blog\/#website","url":"https:\/\/www.konstantinfo.com\/konstant-blog\/","name":"Konstantinfo","description":"Welcome to Konstant Info","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.konstantinfo.com\/konstant-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.konstantinfo.com\/konstant-blog\/#\/schema\/person\/73945d75748e281fa69b9cdde591309f","name":"Vipin Jain","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.konstantinfo.com\/konstant-blog\/#\/schema\/person\/image\/","url":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-content\/uploads\/2018\/06\/vipin-150x150.jpeg","contentUrl":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-content\/uploads\/2018\/06\/vipin-150x150.jpeg","caption":"Vipin Jain"},"description":"Vipin Jain is the Co-Founder and CEO at Konstant Infosolutions and is in charge of marketing, project management, administration and R&D at the company. With his marketing background, Vipin Jain has developed and honed the company\u2019s vision, corporate structure & initiatives and its goals, and brought the company into the current era of success.","sameAs":["http:\/\/www.konstantinfo.com","https:\/\/www.facebook.com\/konstant.info","https:\/\/x.com\/konstantinfo"],"url":"https:\/\/www.konstantinfo.com\/konstant-blog\/author\/vipin-jain\/"}]}},"show_toc":false,"table_of_content":[],"faq":[],"related_blogs":[{"id":10662,"title":"The Ultimate Guide for Creating a B2B Content Marketing Funnel for Better Conversion","slug":"ultimate-guide-creating-b2b-content-marketing-funnel-better-conversion","link":"https:\/\/www.konstantinfo.com\/konstant-blog\/ultimate-guide-creating-b2b-content-marketing-funnel-better-conversion\/","modified":"2025-07-18 18:01:33","excerpt":"To create and facilitate an awesome customer family as a B2B brand, you will need a system to help your...","image":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-content\/uploads\/2022\/07\/b2b-content-marketing-1-300x133.png"},{"id":1916,"title":"Techniques to Maintain the Credibility of Websites Among the Customers","slug":"techniques-to-maintain-the-credibility-of-websites-among-the-customers","link":"https:\/\/www.konstantinfo.com\/konstant-blog\/techniques-to-maintain-the-credibility-of-websites-among-the-customers\/","modified":"2024-09-11 17:31:03","excerpt":"Credibility or trust is something that is extremely hard to build on the customers. The internet is a place, which...","image":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-content\/uploads\/2014\/12\/credebility-300x133.jpg"},{"id":895,"title":"Google Analytics Showed Double Visits on 26th March, 2013","slug":"google-analytics-showed-double-visits-on-26th-march-2013","link":"https:\/\/www.konstantinfo.com\/konstant-blog\/google-analytics-showed-double-visits-on-26th-march-2013\/","modified":"2022-04-21 14:47:29","excerpt":"Recently on 26th march, 2013 Google Analytic was showing a jump of visits for all websites [image-1].   But when...","image":""}],"_links":{"self":[{"href":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-json\/wp\/v2\/posts\/1258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-json\/wp\/v2\/comments?post=1258"}],"version-history":[{"count":0,"href":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-json\/wp\/v2\/posts\/1258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-json\/wp\/v2\/media\/1263"}],"wp:attachment":[{"href":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-json\/wp\/v2\/media?parent=1258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-json\/wp\/v2\/categories?post=1258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.konstantinfo.com\/konstant-blog\/wp-json\/wp\/v2\/tags?post=1258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}