{"id":6094,"date":"2018-06-01T19:58:38","date_gmt":"2018-06-01T14:28:38","guid":{"rendered":"https:\/\/www.konstantinfo.com\/blog\/?p=6094"},"modified":"2018-06-01T19:59:08","modified_gmt":"2018-06-01T14:29:08","slug":"webcasting-and-live-streaming-solutions-for-your-product-launch","status":"publish","type":"post","link":"https:\/\/www.konstantinfo.com\/konstant-blog\/webcasting-and-live-streaming-solutions-for-your-product-launch\/","title":{"rendered":"Webcasting and Live Streaming Solutions for Your Product Launch"},"content":{"rendered":"<p>Brand marketers are still in the process of testing pros and cons of streaming video live. This even becomes an important pedestal for human interaction that can take place between a brand and consumers over this new digital marketing channel. One can count on this as a measurable and cost-effective option that more and more brands are turning to for lucrative reasons.<\/p>\n<p>Live video streaming works in more than one ways for small businesses. Streaming meaningful content in the online world is one of the best ways to make your audience larger. If the content of the video is rich and you create a sort of urgency amongst the audience, streaming live video is going to give your brand a better exposure.<\/p>\n<h2>When should products be broadcasted live?<\/h2>\n<p>Business use cases of the broadcasting live video:<\/p>\n<ul>\n<li>Consumer panels<\/li>\n<li>Addressing media<\/li>\n<li>Launching a product<\/li>\n<li>To promote a sale on an e-commerce website<\/li>\n<li>An event to know customers and media better (Simulcast)<\/li>\n<\/ul>\n<h2>Some Serious Business<\/h2>\n<p>Markets are flooded with new product alluvions on daily basis. Some of them are excellent products but they happen to fail! Basic Reason: Marketing Strategy. Launch events have to be done the right way because they play a quintessential role in popularizing the product and turning the revenue charts on. It all makes decent sense to spend a lavish amount on such launch events. If conveyed in the same way as intended, it can become a point of discussion among friends, news agencies, blogs, and thought leaders. This bit of free advertising acts as an immune booster for the product brand and plays a long-lasting role in the life cycle of the product.<\/p>\n<h2>What makes a product Launch Effective When Broadcasted Live?<\/h2>\n<p>You need not be big to enjoy the benefits of live video streaming of your product launch. Follow some simple steps like these to get going:<\/p>\n<ul>\n<li>Set up behind the scenes show and go online from Facebook or Instagram. Later start your regular live video show on your Facebook or Youtube page.<\/li>\n<li>Tell your audience what happens behind the scene:<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><strong><span style=\"color: #00ccff;\">&gt;<\/span> <\/strong>Setting up Equipment<\/p>\n<p style=\"padding-left: 60px;\"><strong><span style=\"color: #00ccff;\">&gt;<\/span>\u00a0<\/strong>Hosting an office tour (a spare room turned into an office)<\/p>\n<p style=\"padding-left: 60px;\"><strong><span style=\"color: #00ccff;\">&gt;<\/span>\u00a0<\/strong>Preview a new product upon which you are working or you might be working<\/p>\n<p style=\"padding-left: 60px;\"><strong><span style=\"color: #00ccff;\">&gt;<\/span>\u00a0<\/strong>Share the tools you make use of And there is no doubt that this might become one of the most viewed streams<\/p>\n<ul>\n<li>Previewing your own product<\/li>\n<li>Things like this will definitely grab audience attention:<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><strong><span style=\"color: #00ccff;\">&gt;<\/span>\u00a0<\/strong>\u201cSome cool features coming up\u201d<\/p>\n<p style=\"padding-left: 60px;\"><strong><span style=\"color: #00ccff;\">&gt;<\/span>\u00a0<\/strong>\u201cA sneak-peak into latest news\u201d<\/p>\n<p style=\"padding-left: 60px;\"><strong><span style=\"color: #00ccff;\">&gt;<\/span>\u00a0<\/strong>\u201cIt\u2019s not yet ready, but do you want to know how it will look like?\u201d<\/p>\n<ul>\n<li>A customer success story can help in pitching the audience<\/li>\n<li>Promote your business story via Instagram<\/li>\n<li>Show notifications via a live video bot \u2013 Create a short URL for your live video bot and encourage email list to click and subscribe for notifications.<\/li>\n<\/ul>\n<h2>Some Tricks that will spice the campaign up<\/h2>\n<ul>\n<li>Planning for your campaign \u2013 Check what happens before cameras even start. A pre-recorded video can spice up things for your upcoming video streaming session.<\/li>\n<li>Event Flow \u2013 Plan everything in advance to ensure a smoother flow<\/li>\n<li>Marketing-:<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\"><strong><span style=\"color: #00ccff;\">&gt;<\/span>\u00a0<\/strong>Release selected rumors to journalists and media<\/p>\n<p style=\"padding-left: 60px;\"><strong><span style=\"color: #00ccff;\">&gt;<\/span>\u00a0<\/strong>Advertise for next release<\/p>\n<p style=\"padding-left: 60px;\"><strong><span style=\"color: #00ccff;\">&gt;<\/span>\u00a0<\/strong>Send direct invitations to influential individuals<\/p>\n<p style=\"padding-left: 60px;\"><strong><span style=\"color: #00ccff;\">&gt;<\/span>\u00a0<\/strong>Make your release a teaser for social media<\/p>\n<ul>\n<li>Product demos and Pre-orders \u2013 After the live event, find a chance to capitalize on that excitement. Pre-orders stimulate customers to take actions and are very essential for live events.<\/li>\n<li>Create a landing page and host it on your website<\/li>\n<li>Gather email addresses by asking the people to get registered for watching live video or via a popup on a website<\/li>\n<li>Send promos to those who watched the live video on email addresses<\/li>\n<\/ul>\n<h3>Blog Summary<\/h3>\n<p>Social Media can always be used to create additional traction. It is always important to have a strong product and services based on which you will make your marketing strategy stand. It is important to divert our marketing efforts including live video to lead back to our website and business. All marketing efforts must be focused on achieving two goals: Promoting live video and promoting products and services.<\/p>\n<p>Many industries from entertainment, business to education are making use of live streaming. It gives industries a chance to connect with their prospects in a whole new way and helps in making the brand more real, relevant and approachable. Apart from popularizing the product, it acts as a great marketing tool for the company. A company has to follow a number of steps in order to broadcast live product launches.<\/p>\n<p>Realizing the importance of Live Video Streaming App Development, organizations <a href=\"https:\/\/www.konstantinfo.com\/hire-dedicated-developer\" target=\"_blank\">hire a developer<\/a> who can <a href=\"https:\/\/www.konstantinfo.com\/mobile-application-development\" target=\"_blank\">create live streaming applications<\/a> that are essential in telling product stories to convey deeper knowledge about the product, often allow customers to click and buy. This gives them ample chance to get excited about your company, your products, your product experts and product endorsers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand marketers are still in the process of testing pros and cons of streaming video live. This even becomes an important pedestal for human interaction that can take place between a brand and consumers over this new digital marketing channel. One can count on this as a measurable and cost-effective option that more and more&hellip; <a class=\"more-link\" href=\"https:\/\/www.konstantinfo.com\/konstant-blog\/webcasting-and-live-streaming-solutions-for-your-product-launch\/\">Continue reading <span class=\"screen-reader-text\">Webcasting and Live Streaming Solutions for Your Product Launch<\/span><\/a><\/p>\n","protected":false},"author":21,"featured_media":6096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-6094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-development","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webcasting and Live Streaming Solutions for Your Product Launch<\/title>\n<meta name=\"description\" content=\"Inviting media and webcasting 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