As developers, we input hours of effort and hard work in custom website design. But sometimes all efforts go in vain as the result is just disappointing, confusing, not up to the mark and does not meet the expectation. So how do you know that what help does your site require? For a deeper insight into custom website design, the developer will have to interact more and will have to have a greater understanding for his audience. There are few tools which can help you have appealing and aesthetically crafted and user-friendly custom website design, with detailed attention being given to the essential intrigues.
1. Heat Maps
This graphical representation called heat map is actually a depiction of data where, through colors, the individual values contained in a matrix is represented. The main objective of these heat maps is to provide an insight of users’ activities on your site. This procedure involves tracking and tracing every click of an individual user. The best feature of these heat maps is that it even traces the clicks or scrolls which were used at no-links-places by the visitors. Even Google Analytics is devoid of this facility. Using this tool will help you figure out that whether your site is being used in the intended way or not and will also provide suggestions for a better custom website design.
2. Effective GWO (Google Web Optimizer)
The troublesome situation of which custom website design to choose can be solved with (GWO) Google Web Optimizer at a great extent. By conducting the A/B testing, you can actuate the best and most effective custom website design. You will get to consummate multiple designs for the similar page and these designs will be displayed to the users in a random fashion. Later on, the results for the same can be compared and the most attractive & emphatic design can be selected.
3. Internal Search Data
The internal data helps you peep inside your site in terms of your visitors. The Site Search tool of Google Analytic’s informs you about what users are searching on your site. It also tells you whether your custom website design is able to fulfill the needs of visitors by providing them with solutions they are looking for. Whether the visitors are finding results as per their choices on your site or are they leaving just disappointed. This track and analyze tool called Site Search also tells you about how effectively your content has been arranged on your site.
I am sure; using these tools can definitely bring a major improvement in any custom website design providing better design-patterns and usability.
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