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Why and How Mobile Commerce Apps Spearhead E-Commerce?

Mobile commerce is amongst the five e-commerce trends to maximize in 2021. Undoubtedly, mobile phones steer internet traffic these days with mobile e-commerce applications spearheading the sales. Mobile e-commerce is coming up for banking/transferring money, online shopping, paying bills, booking tickets, online food ordering, and vehicle booking, etc. It is therefore pertinent to optimize your website for mobile devices (PWA’s) as it is directly proportional to sales and potential conversions.

PWA: Why is there a switch over to PWA in e-commerce?

Big brands are trying to better off with their e-commerce shopping experiences via progressive web applications (PWA). It works regardless of the network and makes it easy for the end-users to visit the website and grab any upcoming offers with the push notifications on the home screen of the mobile device.

Artificial Intelligence: Why is AI in E-commerce not always desirable?

We do not necessarily require Artificial Intelligence or rich applications to be a part of this growth with customers. The rise in the use of mobile phones to fulfill their daily shopping needs is spontaneous and comes organically if retailers are ready to accept the transformation to mobilization.

Benefits: Why prefer E-Commerce?

An increased data storage, unlimited data plans, ease of use, and consumer confidence with data protection are some of the factors that motivate consumers to accept the mobile device as a mechanism to purchase products more readily than today than in previous years. Resultantly, mobile users add apps to their devices and convert more often from browser to purchaser.

Features: What features should a mobile commerce app have?

Retailers can optimize new shopping behavior by not over-engineering the apps. Retailers try keeping it simple and less time-consuming by focussing on converting the shopper to a purchaser with the ease of app usage and basic personalization. Once they try layering the app with augmented reality and artificial intelligence, it creates a more complex infrastructure requiring additional upkeep. But certain retailers gradually increase functionality and have experienced success. Illustrative e-commerce mobile app features:

Technology Stack For E-Commerce Mobile App

Front-End Technologies for Mobile E-Commerce App

Back-End Technologies for Mobile E-Commerce App

For iOS

For Android

For Cross-Platform Application Development

For Hybrid Application Development

LAMP Stack

This is the quickest technology stack but is not highly performant and scalable.

Python-Django

Django is used along with Python to level up security for backend development.

MEAN Stack

This is one of the best technology stacks for an e-commerce website and is currently being used by many online stores.

.NET Stack

This proprietary stack by Microsoft has partially become open source.

Besides there are some popular web technology solutions for E-Commerce For Mobiles include:

Quick Differences: Benefits vs. Cons of Mobile E-commerce Apps

Benefits Cons
  • Saves cost
  • Easy to launch and update
  • Covers platform (Android/iOS)
  • Reusable code = Speedy development
  • Limited device feature support
  • Performance delays
  • Lack of flexibility
  • Tool limitations
  • Integration problems
  • Poor User Interface

Challenges: What can hold a mobile commerce app back?

The mobile monetization gap or the variation in-between browsing on the mobile device and actual purchasing, hits the online market sales, reducing it potentially to a bare minimum.

To overcome this, retailers focus on improving mobile app design for improved consumer usability and overall experience, enabling customers to complete their app purchase instead of mere browsing.

Conclusive: What more can mobile commerce app development companies do to make it work?

E-commerce companies often layer their applications with AI-enabled chatbots and mobile messaging capabilities reducing the chances of consumers switching to web or desktop versions of the applications.

Alternatively, it is convenient for the consumers to make use of mobile phones to complete their search and purchase, going forward with lots of payment options, saving browsing history, getting back to the saved cart, and other categories that they explored previously.

A move to 5G networks can open up various options for the shoppers to quickly stream HD videos and consume content at a faster rate.

Konstant works on popular technology stacks and is keenly aware of the negatives and positives of various front-end and back-end technologies in mobile commerce app development. Align with our experts to get an insight!