Many small startups set up websites to be the main drivers for their sales but they fail miserably at getting any meaningful success from the sites. Upon closer analysis, it is evident that most of the entrepreneurs fail to recognize certain vital aspects during the process of their small business web development. Here are some of the common problems that are suffocating most of these websites.
Poor Aesthetics
Great designs are not only for visual appeal but also important in passing a message to the site visitors that the business is a serious one and its keen on offering high quality services to its clients. Most startups overlook the importance of hiring professional graphic designers and ends up doing the designs by themselves resulting with awful designs which literally scare away the site visitors.
Absence of Web Metrics
Web metrics help entrepreneurs with crucial information about the customers visiting the websites. Such information includes demographic data such as age, gender, income levels, origin, etc. This kind of information is important for the webmasters since they can use it to provide customized content that will be most suitable to a majority of their site visitors. But most entrepreneurs ignore metrics while developing their sites hence they have no clue on the type of visitors the site is having.
Poor Search Engine Optimization
Small businesses normally lack the financial prowess to buy highly targeted traffic for their websites. Their only and best option is to take advantage of the free massive traffic from the search engines. But in order to get this, the websites needs to have a properly done search engine optimization. Unfortunately, the process of most of the small business web development does not take any aspect of search engine optimization into consideration hence miss out on the free traffic.
Lack of Clear Call to Action
Other than providing useful information to the users, the chief purpose of setting up a website for a small business is to either make sales or collect leads. This is only done through a clear call to action which tells the users the expected action they are supposed to take while on the site. Unfortunately, most of the small businesses do not have any form of CTA in their website hence the visitors are always at a loss wondering what step they should take once they are at the site. This is a real conversion killer to the small businesses.
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