It’s been just 4 years since Tinder entered the mobile app market. Yeah, it was just in 2012 when the segment-leading dating app made its debut to eventually rule our love-matching fantasies so dearly. When dating apps were nothing more than sleazy deceptive platforms full of overt ads and suspicious bugs who would have guessed Tinder would go so far gaining such a fame in such a short span of time. And today we know it as an authentic dating platform making the most of its purpose and proving high on user expectations. – making social dating enter the mainstreams of mobile app development so convincingly.
So, what made Tinder such a hit?
Keeping aside the intuitive design and fine mix of functional elements, the app mainly leveraged on inventive features like the handy swipe gesture, the interactive match on chat and the uniquely conceived GPS discovery option, that helped it gain a great following overnight.
