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Every business has its purpose of existence and they are not standalone throughout this conundrum. They need to grow, replenish, recover, and go on with this cycle. The start and the endpoint lead to having a good website that may market your thoughts to those who are interested. And all of this comes down to having an eye-catching (not too flashy) interface design, all the concerned functionalities to run smoothly, creating great avenues of communication, making people trust your brand and invest in your business ideas. For you to make it unforgettable, it would be prudent of you to monopolize on this.
Websites/Apps have become the basis of any business these days. It eventually makes it easier for you to generate new leads and drive more conversions subsequently. This propels you forward with more growth and success coming your way. Of course, you have to own a continuous improvement for you to relish the benefits.
The Core: Make sure that this discussion does not take the best of you. The designers and developers do not start with some preconceived ideas. Instead, the idea is the result of careful observation and the application is the product of that idea. For you to manifest the best response for your application (yes, no and wow) – you need to give it the right start with the right resources.
The Need to Make Your Website Noticeable
As evident, the Coronavirus pandemic has upended the global service/product offerings. As the competition sticks outward, businesses have been juggling and enjoying the tightest markets recently. With the chronic unemployment rates, the paradigm shift has moved power toward the organizations as competitors vie over the same idea and technologies. So for you to make your site unique and better engage with the prospective clients, a strong search engine optimization will help a site draw in customers. Consequently, if visitors find something generic or uninteresting, they are going to drift away. This will hurt your revenue and bounce rates can damage all the optimization efforts.
What Should a Business Do to Get Their Website Noticed?
- Get Creative: Apply images, themes, text styles, fonts, templates, visuals to compete with various genres and create a unique website that fits your brand and is an ultimate answer to your competitors.
- Do Your Research: To understand customer behaviour, how your business modality is likely to be viewed through, and the design layout emphasizes your priority.
- Engaging Audience: Generate content that drives leads to your site.
- Create an Ecosystem: Ensure appending the link to your website with every social media post. The more you loop them together; the better will be the reach. Alternatively, tying all the off-site content back to your web page like looping your blog page to your web page makes all the off-site content to be considered.
- Build Strong Backend Support: Optimized content is required if you wish your website to be at the eye-level.
- Optimization: Set your website up with relevant keywords – make use of SEO specific content to ensure relevancy and demand in the market, built trust and reach out to the target audience.
- Customer service: Reaching out to customers to check if they are facing any issues. Plus, ensure including easy access for leads to be contacted and be proactive in seeking customer feedback over time.
- Have A Good Domain Name: that is easy to spell, very concise, with a proper domain extension, there should not be numbers and hyphens, make a broad address, should be memorable, research about the domain name, check if the price is right, avoid names that are not logical, create an SEO friendly URL.
- Hosting: Secure, scalable website hosting with good technology support – shared server, dedicated server or virtual private server to go with. It must also have a robust support system – phone/chat with easy to use server interface like cPanel and server security. Examples of some popular website hosting companies: GoDaddy, DreamHost, Bluehost, InMotion and SiteGround
- Clear Description: Prominently display a clear description of your business.
- Implement the Best Content Management System: WordPress, Drupal, Joomla, Squarespace and Wix.
Categories of Websites
- Websites can be simple and informative, providing basic information about your business
- Websites can be content-oriented that primarily rely on a blog format.
- They can be e-commerce websites, allowing you to sell products and services
Types of Websites to Consider
Businesses do consider creating their online presence via websites that suit their niche they cater to and the target audience in specific. Few selected types include:
- Blogs
- Homepages
- Magazine Websites
- E-commerce websites
- Portfolio Websites
- Landing pages
- Social media websites
- Directory and contact pages
Average Cost to Make a Website
A general business website can range from a hundred to a few thousand dollars depending upon the niche it targets, the scalability, the service/products it caters to, the size of the site, the features within the site, the tools and technologies used, the skill-set and demographics of the developers.
The development cost make a website, in general, can be within the range of $23,000 – $1,75,000.
More specifically:
- Web Design Costs: $12,000 – $150,000 / year
- Website Marketing Costs: $12,250 – $25,500 / year
- Website Design Services (Agency, Freelancer, or Website Builder): $400 – $100,000
- Website Maintenance Services (Agency, Freelancer, or Website Builder): $400 – $60,000/Year
- Annual Maintenance Cost of a Website can be within the range of $48,000 – $1, 10, 000 / Year. The cost of the AMC is (some percentage) of the project’s final cost.
The Average Cost for Upfront and Ongoing Website Expenses According to the Business Type
| Business Type | Web Design Cost | Annual Site Maintenance Costs |
|---|---|---|
| Informational or Small Business Website | For 8-16 web-pages: $2,000-$9,000
Front-End Development – $1,000 to $12,500 Back-End Development – $4,000 to $12,500 Admin Panel Development – $3,000 to $9,000 |
For 8-16 web-pages: $400-$1,200 |
| Corporate Website | For 25-75 web-pages: $10,000-$35,000 | For 25-75 web-pages: $2,000-$15,000 |
| E-commerce Website | For 100 – 1000 products: $5,000 – $55,000 | For 100-1000 products: $15,000 – $30,000 |
| Database Driven Website or Website Application | For 20 – 2,000 web-pages: $6,000 – $75,000 | For 20 – 2,000 web-pages: $30,000 – $60,000 |
The Approach We Follow to Create a Website
At Konstant, we create and maintain beautiful websites and mobile applications that continually help them grow. We follow a simple approach (not discussing the intricacies here) to create a website that excels from the competitors:
- Create a unique website that fits your brand
- Generate content that drives leads to your site
- Build strong backend support
We strive to develop marketing experiences that make use of modern strategies and techniques helpful to our clients in the future. It can be confusing and frustrating at the same time for small businesses to navigate a competitive digital landscape. Web Development Doubts? Write to us.
Definitive: Website Development Costs
The design, database integration, search engine optimization, the e-commerce functionality, the responsiveness, the copywriting of pages, the content management system, the testing and maintenance – all makeup as essential ingredients for the success of your website. Going forward, a website needs to have an active online community of users which can in most cases become a source of revenue generation. For your business to flourish, you need to have a decent website suiting to your needs and demands of your clients. To ensure this, you need to launch with a sufficient user base, focus your messaging around your site’s content. And most importantly, do not let your website become a clique. Survey your audience daily and get the sales balance right. All these measures in the right proportion will give you the desired outcome and the best value for your time, money and efforts. Experts at Konstant can help your small business website compete effectively in the online marketplace, check it out with us!