It is important for every mobile app to be simple and fast without bogging it down with detailed feature list. Customers look for quality and performance and anything extra is not worthwhile.
A mobile app developer must be 100% sure before investing in the mobile app. Spending dollars on a tool or technique is the last thing to be considered in case the app does not have the required functionality that the client needs or bring the ROI that they look for. It is also not advisable to switch from one app to the next due to cost.
Why do businesses need survey apps?
Online survey applications are a platform in which companies can either create on their own or can use third-party survey apps to design and manage online surveys.
Such platforms attract user responses, collect and analyze survey results which can then be evaluated to come upon a relevant solution.
Survey apps help analyze results with automatic summary and charts. They enable guaranteed uptime, have cloud-based productivity and can be accessed from any device. Regardless of the type of survey, it is critical to the development of the company to obtain an act on feedback. It is the springboard to continuous improvement and effectiveness. After knowing the importance of feedback, it is important to have the best ways to collect data.
Benefits of online/mobile survey apps
- Online surveys help in saving cost, time and are convenient.
- These can be accessed easily via a link in the email and subsequent reminders can be set up through an online feedback management system.
- These can be quickly sent across to multiple contacts.
- The survey can be customized according to the needs of the target audience.
- Also, web-based system allows for skip navigation whereby respondents can jump over questions where they do not have an opinion.
- Respondents can give their opinion and can still remain anonymous. If confidentiality is assured, participants feel more comfortable in providing open and honest feedback.
- These add objectivity to the feedback and more, this positivity impacts response and completion rates, which one key to survey success.
- These are accurate and reap real-time results.
Reasons for using mobile/online surveys
Companies can apply a number of permutations and combinations while selecting questions for their target audience and subsequently modify it according to their needs. Surveys can be used for various different reasons like:
- For market research
- To receive feedback on their products
- To track customer satisfaction
- To test product concepts (right target customer, right pricing, right features)
- To learn fluctuations in pricing according to market conditions
- To measure and quantify employee engagement
Examples of mobile survey apps
Some of the most famous examples of mobile survey apps are:
- SurveyPlanet
- LimeSurvey
- SurveyGizmo
- SurveyMethods
- QuickTapSurvey
- YesInsights
- Client Heartbeat
- Survey Anyplace
- Surveybot
- SurveyMonkey
- SmartSurvey
Must-have Features in an online survey app
With an increasing number of survey responses and smartphone devices, users prefer answering survey questions on the go. These are reliable and convenient option to collect and user data to promote business. To start with, top app design & development company must consider few points while developing a mobile survey app:
- Display one question per screen (avoid the need to scroll through the content)
- Keep simple questions that can be easily understood and answered without external help (this saves time and gives a good experience to the user)
- Enforce Notifications (reminds users to use it and improves response rates simultaneously)
- Keep it original (as user experience differ on every platform. Design, images, text size, multiple choice questions, clickable elements, and every small feature creates a huge impact)
- Make use of responsive design (for various mobile devices with attractive, clickable and readable content)
Cost of survey app development
The cost of creating a feature-rich survey app will depend upon various factors like the front end and back end technology, client’s requirements, budget, time, functionality/features, design of the app, a platform of development, native or cross-platform, modules, administrative rights and reports that are required.
A foregone conclusion
Mobile App Surveys are a canonized term for crowdsourcing. A lot of time is saved if we give into directly asking customers. These can be easily designed to be distributed to a chosen audience. Relevant questions can be asked to measure customer satisfaction. Out of the various techniques that can be used to collect data like interviews, offline surveys, and paper questionnaires, the survey app if done right can become the best marketing strategy that can be trusted by clients next to star ratings and online reviews.
It is important to understand the big picture that would help in fortifying the business against any potential threats that might occur in the process. Any changing patterns (or factors that could influence) in customer behavior can be foreseen. Wish to build, manage, monitor or analyze your surveys on the go? Create a survey app – optimized for iOS and Android mobile devices and customized according to your preferences. Get survey responses the same day with endearing, fast, affordable, accurate mobile survey apps created by our experts. Request pricing!