So you have an idea for an app, but you have no clue where to start or what to do now. The idea is driving you insane because you know that you can create a killer app based on this idea but lack the knowledge to bring your app idea to life. You feel as if your phone’s home screen is missing something vital and your mind will simply not let go of this idea.
If this is the frame of mind you are in recently, fret not; Konstant Infosolutions would like to extend its aid to you. They say that even the biggest of ventures, start off with an idea and we would like to make sure you do not miss the opportunity to transform your idea into something big. So here are the steps you need to follow to figure out what to do with your app idea.
- Nurturing the Idea
First things first; you might think you have a great idea and maybe you’ve even asked your family and friends if they would buy your app. They probably said yes; of course they would, they’re your friends and family after all. Apply the concept of micro-testing to your idea and see if it stands the test. You can consider creating a small, inexpensive landing page for your app and run a small ad campaign to see if your idea is something that interests users. Sure, your app is not available for download yet, but you can track the results based on how many people try to click the purchase link. If you have a substantial number of attempted downloads, your app idea passes the test.
Now that you know your idea is sound, it is time to evolve it into a better shape. Ask yourself the following questions that will help you refine your idea to comply with the thinking of your target audience.
- Who am I targeting?
- How will my target audience benefit from my app?
- Which platform should you deploy your app on?
- What technology should I use to develop the app?
- Conducting Market Research
Now that you have done some brainstorming on how to refine your app, you need to conduct market research on your competitors. This involves understanding the app store and figuring out your competition. Checking out the products of your competition will help you figure out the things you like and dislike about the products. This in turn will help you shape your own app to provide more than what your competitors are offering. Ask yourself the following questions and figure out an answer to each question.
- How can I make my app better than that of my competitors?
- What can I do to offer a better user experience?
- What features can I add to my app to make it more appealing to users?
- What is the main USP (Unique Selling Proposition) of my app?
- Designing and Developing your App
The next step is designing and developing your app. This is a very crucial step and requires much deliberation. You will have a wide variety of options to choose from when it comes to app design and development. Ask yourself these questions.
- What kind of design will keep users engaged while also being friendly?
- What is my budget for design and development?
- Do I have the skills to design and develop the app myself?
- Should I consider hiring someone else for the design and development?
When it comes to designing your app, the most important thing to keep in mind is how the users will react to your design. Keep the design simple enough for every demographic to understand, but aesthetically pleasing enough so that they remain engaged. Apart from this, you also need to figure out if you can design and develop the app yourself. If not, should you outsource this task and to whom? It is important to keep in mind that when it comes to mobile app design and development, experience and skill are the most important factors. Look for developers or solutions providers that have lots of experience. Go through their portfolio to see their previous work and make an informed decision.
- Marketing and Promoting your App
Once your app has been designed, developed and deployed, you need to consider marketing and promotion strategies to ensure that it is a success. This is important because no matter how great your app is, without the right app marketing and promotion strategy, it will be lost among the millions of other apps in the app store. Here are a few highly effective ways to market your app.
- App Store Optimization
- Take advantage of social media to promote your app
- Create a Press Release of your app listing its launch or updates and distribute it
- Offer freebies to subscribers and users
- Create a website explaining the features and USPs of your app
While all of these things can be done by yourself, it is possible that your efforts do not pan out or you do not achieve the desired effect. In such cases, it might be wise to consider outsourcing your promotion needs. Look for firms that specialize in app marketing and promotion and are suitable for your budget. Good app marketers focus on trending techniques and have a firm experience base.
And there you have it. If you have a good app idea, with a little outside help, you can transform it into a highly successful and financially valuable asset.
Do you have a great app idea and need help turning it into an asset? Click here to receive a FREE consultation from us!
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