Nothing is perfect in this world; problems tend to occur, and it happens especially when the site goes live. Don’t feel uneasy, experts are there to serve the best solutions to all your problems and make your site flawless. Well, it’s tough to anticipate all the faults, but some of the most prevalent mistakes made by online stores. Our developers found out some of the significant errors and listed the solutions for them as well to make your business one of the top houses in this billion dollar industry.
Sure to be secure site – The more your site is secure, the more you will gain the trust of your users. Still in the world, few people are not making online purchases and one of the major reasons is “Website security”. For the beginners and for those who are losing the game can use a security-oriented programming language and secure SSL certificates for the Web, data and payment security. To avoid hacking attempts, one can perform PCI scans on a regular basis. In fact, GVU 7th WWW User Survey statistics show 71% demands for the improvement of online security.
Fewer complications in navigation – Convenient navigation enable shoppers to find out products quickly and easily. Users who are searching particular products on-site are more likely to convert than who don’t. If visitors are dropping off, then find out where, when and how and optimize your site accordingly. To improve your navigation part, you can develop quick search, meaningful labels, fewer clicks, post informative content and much more. Through precise navigation, the user can find out what they are looking for, and it will increase your conversion rates.
Confusing checkout process – Lengthy and complicated checkout process may lead to low conversions. You have to design the checkout process as easy as possible united with security. The more you’re adding steps in your checkout process, the more reasons you’re giving them to step out in between of the transactions. Use some feature-rich libraries like jQuery that allows you to jump off all different steps of guest checkout, shipping, billing and credit card information only on one page.
Overloaded content increases the loading time – Even though your website containing excellent products and amazing design, but it’s a human perception that — if your site is taking too long, is not up to the mark, in short you’ll lose your visitors. Try to reduce the loading time as much as by putting images, videos or content as precise as you can do.
Ground with Mobile-Friendly design – If you are developing an eCommerce site then there must be mobile optimize version of your website. Nowadays maximum traffic on eCommerce houses is drive through smartphones. 80% of users are performing their internet activities through their mobile devices, including shopping from online stores.
SEO optimized site – A well known eCommerce brand with cool and splendid products but isn’t coming up on search engines when people are looking for its goods or services. If your site is not entirely optimized for search engines (like Google, Bing etc) then you are making a big mistake, you have to make it sure that your site has good infrastructure, friendly content and required architecture to be on the top search of the search engines. You will get:
> Better visibility
> Fastest ROI
> Increasing CTR
> More conversions.
Put a temper of social media on your site – Undoubtedly, everybody knows the significance of social media, which leads them to create their presence over social platforms but in eCommerce sites, there are varied uses of social media like for signing up time, sharing the site with friends.
Fewer payment options – In this different world of online shopping, people always looking for some better and alternative options to complete their shopping transactions. Many of you made a mistake of giving few payment options like VISA or MasterCard, which is not at all acceptable by all the shoppers. You need to give as many payment options as are practical to optimize the no of orders you get.
These mistakes should not be made to avoid the bad experiences of online shoppers. If your site still falls under this fault frame, then it’s high time to sort it out. Keep your site away from the dark side of eCommerce and you will see a significant improvement in your conversion ratios, in transactions, and likely ones will switch to your site to get the best experience and start making the purchase decisions.
The business of eCommerce is wholly based on online presence where design plays a crucial role. If you want to convert your visitors into your shoppers then your site must be professionally designed while keeping in mind all the enhanced features and elements of website development. To get the most out of your eCommerce business, hire our developers and designers, who will develop your site in the most elegant way. Our experts will uncover all the significant points from the logo to images and payment gateways and give you the most user-friendly yet error free sites to satisfy the requirements of your shoppers.