As a designer of any website designing company, one gets to work for varied clients and therefore, the color theory and psychology need to be taken care of. However individual interpretation for a specific color is unpredictable but the color principles should definitely be applied in any online creation. Any website designing company should assign an apt color scheme.
Every website designing company should value the color psychology
Basic color principles for every website designing company
- Color plan should harmonize with the web content and basic design concept
- Mixing of cool and warm shades should be avoided.
- Website requiring immediate mindful attention should have warm colors
- Cool neutral shades should be used by website designing company in corporate business sites
- Website designing company should avoid using multiple colors in one site (three are enough) as this arises confusion.
- Sites related to kids should have bright colors.
- Shopping sites can have red, dark blue or orange color for new offers while pink or sky blue can be used for the regular offers.
What are primary colors & what do they say?
- Red denotes thrill, dominance, warning and boldness
- Blue is for belief, calm, commitment and intelligence
- Yellow denotes shine, happiness, focus, warmth and imagination
What are secondary colors & what do they say?
These colors can be created with the blend of two primary colors.
- Green can be formed by mixing blue and yellow. It gives a rejuvenating, pastoral, innovative and optimistic feel.
- Orange can be formed by the combination of red and yellow. It represents warmth, strength, and a magnanimous feeling.
- Purple mainly represent royal, mystery, wealth and sophistication and can be formed by mixing red and blue.
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