Why Any Website Designing Company Should Choose Colors Carefully?

The fact why any website designing company should choose colors wisely has got a huge reason behind it and the compact form of that reason can be described in just two words – “color psychology”. As per this psychology, every color conveys its own message to our subconscious mind and that’s why the color scheme is the first priority of any reputed website designing company’s designers. The web page having pastel colors will be perceived contrarily from the one having dominant colors.

As a designer of any website designing company, one gets to work for varied clients and therefore, the color theory and psychology need to be taken care of. However individual interpretation for a specific color is unpredictable but the color principles should definitely be applied in any online creation. Any website designing company should assign an apt color scheme.

Every website designing company should value the color psychology

The use of colors either in text, background or anywhere else is a great medium to get connected with your visitors. The ingenious use of right color combinations and its synchronization with the surrounding graphics, text and content can help any website designing company convey its message in a straight forward and emphatic way. The proper shades also help set the user’s mood in the desired direction and the basic concept of website gets conveyed initially. So the point is colors can be partially responsible for attracting or distracting visitors.

Basic color principles for every website designing company

• Color plan should harmonize with the web content and basic design concept
• Mixing of cool and warm shades should be avoided.
• Website requiring immediate mindful attention should have warm colors
• Cool neutral shades should be used by website designing company in corporate business sites
• Website designing company should avoid using multiple colors in one site (three are enough) as this arises confusion.
• Sites related to kids should have bright colors.
• Shopping sites can have red, dark blue or orange color for new offers while pink or sky blue can be used for the regular offers.

What are primary colors & what do they say?

These are the basic colors which cannot be created by any color combination. These include the red, blue and yellow.

• Red denotes thrill, dominance, warning and boldness
• Blue is for belief, calm, commitment and intelligence
• Yellow denotes shine, happiness, focus, warmth and imagination

What are secondary colors & what do they say?

These colors can be created with the blend of two primary colors.

• Green can be formed by mixing blue and yellow. It gives a rejuvenating, pastoral, innovative and optimistic feel.
• Orange can be formed by the combination of red and yellow. It represents warmth, strength, and a magnanimous feeling.
• Purple mainly represent royal, mystery, wealth and sophistication and can be formed by mixing red and blue.

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