The smartphone revolution and mobile app world have seen a significant growth in the recent past. Entrepreneurs have switched paths from being a web application startup to mobile app owners. A million mobile applications have been submitted to Apple and Android app stores in last three years.
Obviously, getting an app approved from Apple’s scrutiny panel isn’t a piece of cake. However, getting your mobile app live on Google’s play store is relatively easy. But, as a business owner, you would like to research what is the best suitable channel for your app. Also, there are more aspects, which demand your attention if you want your app to stand out from the rest. There are several phases in the mobile application development process where you, as an app developer, can lose focus, which can land you amid nowhere.
That said, to avoid such scenarios we have listed down five biggest challenges faced by startups while building their mobile app, which requires a critical eye.
1. Development Outlook
It’s important for startups to commence on the right foot. There are multiple development frameworks and platforms available in the market, which at times, are difficult for developers to choose. Right from the start, you need to be sure about your development approach and short-term and long-term business goals.
With development approach, we refer to multiple aspects of an application development process that include:
- What type of app do you wish to build? (native, hybrid or cross-platform)
- What framework suits your requirements?
- What aspects do you wish to include for better UI and UX?
Apart from these, there are several more that dictate future of a mobile app and that the developer needs to focus on. Right start takes you to the right destination, so begin the development only after you research, study and do proper analytics.
2. Device Compatibility
As a startup owner, you would like to convey a powerful first impression to your end users irrespective of the services they use. Device compatibility becomes a crucial factor here. You should be sure about the flawless nature of your app on multiple devices.
Selecting an OS is important, which you wish to target right away.
Since different operating systems demand separate software development kits, UI/UX elements and varied frameworks to work on, you must research well about your target audience and take a step accordingly as different OSes have their own pros and cons.
3. Getting Noticed
There are hundreds or thousands of applications submitted daily for review on the Apple App store as well as Google Play store. The pool of mobile apps is flooded with multiple app development companies joining the party in the last three years. It’s important for you to stand apart to flourish.
There is a difference between a good app and a successful app. There can be a lot of good apps on the app stores but only a handful of them can be referred as successful apps. The major difference between the two is app discovery. Make sure you have everything loaded in your app, which your desired set of audience expects, and devise strategies to get noticed by app enthusiasts.
4. Investment Funds
Next big challenge that startups face during their journey of building a game-changing app is the lack of funds. It’s important to have an estimate of developing a mobile app well in advance so that you can plan your expenditure sheet accordingly.
An extensive market research is required before you finalize your app developers, especially if you don’t possess a technical background. Nowadays, pocket-friendly solutions are readily available in the market. All you need to do is rigorous research. Online portals like Kickstarter and Appbackr provide a convenient way to find a perfect investor for your next idea. There are multiple online app contests and crowdfunding meetups where you can express to impress the investors.
5. Mobile App Marketing
Promotion is the key to making your app a success. As a startup owner, you need to possess marketing skills to reach out to your desired audience set. Devising a plan around the same is very important. You need to focus on both- app’s pre-launch marketing strategy as well as on its post-launch plan.
A lot of barriers stand in your way as you step inside the mobile app market where competitors are large in numbers, investment is a concern and success is dicey. You need to strive for success no matter what obstacles come your way.
People fail, startups shut down, but what makes a startup or an entrepreneur grow is their zeal, passion and confidence in their product. It’s time to change the tide and challenge your limits. Make sure it happens.
Further, if you want that initial acceleration to get started or want an app development partner to transform your dreams into reality, get in touch with us. We don’t blindly advertise ourselves. We are getting rewarded for all the hard work and efforts we put in, just like this list of top 10 mobile app development companies where we proudly hold the second position amongst the best industry leaders. Mail us your requirements and our representative will contact you at the earliest.