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Snapchat is a photo and video messaging app that lets users exchange messages with lots of filters, frames, emoticons, GIF. These are sent in the form of flash messages that disappear after a set amount of time. Snapchat was launched in 2011 and got instantly popular amongst teenagers who wished to communicate their feelings digitally with all the emoticons and facial expressions.
There has been nearly an 18% increase in the usage of dating and social media platforms in the U.S over 2019. In part due to COVID and the increase in the desire to feel connected while socially distant is intensified throughout the pandemic.
Making Use of Snapchat App
Users can send multiple snaps loaded with how they feel, add them to their stories/image feed, see what others have posted and anyone can watch what their followers post. Users can as well send private messages, make voice and video calls.
Snapchat Filter options
There are crazy options to choose from:
[Feeling happy, blessed, loved, sad, lovely, thankful, excited, in love, crazy, grateful, blissful, fantastic, silly, festive, wonderful, cool, amused, relaxed, positive, chill, hopeful, joyful, tired, motivated, proud, alone, thoughtful, ok, nostalgic, angry, sick, delighted, drained, emotional, confident, awesome, fresh, determined, exhausted, annoyed, glad, lucky, sleepy, energized, hungry, professional, pained, peaceful, disappointed, optimistic, cold, cute, fabulous, great, sorry, super, worried, funny, bad, down, inspired, satisfied, pumped, calm, confused, goofy, missing, good, sarcastic, lonely, strong, concerned, special, depressed, jolly, curious, low, welcome, broken, beautiful, amazing, irritated, stressed, incomplete, hyper, mischievous, amazed, pissed off, fed up, puzzled, furious, pissed, refreshed, accomplished, surprised, perplexed, frustrated, meh, pretty, better, guilty, safe, free, lost, old, lazy, worse, horrible, comfortable, stupid, ashamed, terrible, asleep, well, alive, shy, rough, weird, human, hurt, awful and many more customizations]
Snapchat Functions
Snapchat is available on Android and iOS smartphones. (1) Once it is downloaded from app or play store, (2) users can add contacts by swiping down the home screen, (3) take pictures, (4) edit, (5) swipe left-right, (6) send it across your networks, or (7) add it to your story or swipe right from the home screen to chat with friends, (8) Swipe left from the home screen to access your friends’ stories, then (9) Swipe left for the curated Discover section.
Basic Snapchat Features
- Decorate the snaps with emoticons (emoji)
- Make use of multiple filters on one snap
- Add face effects to the pictures
- Making interactive emoji’s
- Snapchat comes with the option to create bigger and smaller letters
- Taking a screenshot
- The frame can be zoomed while taking a video
- Find out what the emojis next to your contacts mean
- Snapchat has an option to enable travel mode to save battery and reduce automatic downloading
- Share pictures from the phone gallery. Snapchat also comes with an option to edit the pictures before sending them.
- Users can create their stickers with scissors icon.
- Night camera mode can be activated
- No word limit is tagged to the text messages
- Snapchat recently launched AI-based glasses with an in-built camera feature that can be paired with the Snapchat app and record a 10-second clip in a circular format.
Snapchat Tips and Tricks
Not everyone out there might be aware of these hidden Snapchat features:
- Reduce Data During Travel: Snapchat contains some hidden settings that enable users to include front-facing flash, friend emojis, permissions and filters and even enable them to adjust settings to reduce data consumption while travelling.
- Front and Main Camera: Users can switch between front-facing and main camera while sending snaps.
- Multiple Filters: People can make use of multiple filters in one snap.
- Add a soundtrack to your video Snaps: Users can add music to their video snaps.
- Login Verification: Snapchat offers two-step verification to recognize the users who access the account at that particular moment in time.
- Adding a GIF image as a profile picture
- Captions can be edited: Snapchat offers to rotate, resize, move texts and add emojis with sticky note icons and give a background across the image.
- A Verified Email: Snapchat allows verified users to access the application.
- Stories: Users have an option to post some text, images or videos on their story timeline that remain active for 24 hours
- Does not allow External links: Snapchat blocks hyperlinks from people who are not in your friend list but if you want to check the content of the link, long press to save the message to your device. Then the menu on the top left should be clicked to save it as a new friend. After a few seconds, you will be able to access that hyperlink.
- Location Filters: Snapchat has a couple of location filters including time, temperature, speed, colour. This allows you to pretend that you’re somewhere else with the geo-filters.
- Create Your Filters: Snapchat allows people to select communities like school, personal, professional or business, so the filters will be as you want them to be.
- Snaps can help you find friends: Snapchat comes with Snap Map that allows sharing your location with friends and you may keep this information private or in a ghost mode. But in case of the location updates only when you open the app, you need to keep it on – pinch in and out to check the map and trace your friends’ Actionmoji’s. You also get to learn various features via handy videos available right there in the app.
- Myriad Filters and Lenses: Snapchat comes with its cute lenses based on augmented reality which can be used for various occasions.
In Conclusion: Which Snapchat Features Should Be Considered While Creating An App Like Snapchat?
If you wish to create an app like Snapchat, want to know the cost of the Snapchat app, or wish to know how hard the marketing should work to get your business through, get in touch to know how you can reach customers who are in the mindset to do business. There are many more Snapchat features that most of the users are not aware of:
- Snapchat can be used for voice and video calls
- To identify any song playing around you
- To search for news stories
- Two filters can be used to edit one snap at one time
- Photos can be added, resized, rotated and emojis and stickers can be added to the
- Emojis can be pinned to objects in your videos
- Videos can be created in fast-forward, slow motion or rewind modes
- Users can draw in black or white over the snaps
- Colour of the photos can be changed, resized or the orientation of the text can be changed
- The text can be made to fit neatly in one line
- “Travel Mode” can be turned on to save data
- Sound can be turned off from the videos
- Snaps can be deleted from the stories
- Snapchat can be used to record up to six 10 second videos in a row
- A link to the story can be added
Do you know all the requisite features to include in a video messaging app like Snapchat? Want some more marketing advice, tune into our experts and get customized details.