Harnessing the Potential of Mobile Apps for SME Owners

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Why Small and Medium-sized Businesses must develop mobile app? An intuitive app can bring immeasurable benefits to small enterprises and help them make an identity among global users.

Small and medium enterprises (SMEs) form an integral part of a nation’s economy. As per reports, they account for 98% of the national business. However, the challenge for these businesses to reach everywhere is peremptory. There is a staggering pressure on small and medium-sized businesses to adopt latest trends and move ahead in the competition.

Perhaps the biggest paradigm shift in the tech world has been brought by smartphone technology. While we live in a digital landscape with mobile-first on the rise, mobile apps have gone mainstream in the past few years. They are fueling the rapid rise of enterprises and businesses across every industry. Consequently, users and consumers find a high level of convenience and agility dealing with mobile apps for their day-to-day activities.

So, having a mobile presence can remarkably transform the way businesses sell their products and services in today’s market. As many of them already own a website, a mobile app will give them a perfect modern boost. Mobile apps are no more a branding movement; it’s lot more for connecting to the real-time audience and keeping up with them 24*7. Simply put, mobile phones have become too big a necessity for SMBs to take their business to the global audience.

Some recent studies in America reveal, “it’s impossible to imagine anyone who doesn’t have a smartphone with at least one app that they can rely on every single day. Most people are using at least three to four apps daily.”

How Mobile Apps Prove to be a Great Marketing Tool?

Further, if you look at the marketing statistics through push notifications or emails, the former is certainly on the rise. As per the recent data from Kahuna, the effectiveness of push notifications continues to rise with around 40% click through rate (CTR), which indicates that more than 40% of mobile users click-through the link sent to them via push notification.

On the other hand, this number is quite less when it comes to email marketing. It is approximately 2-3% via email.

It seems that push notifications can replace email in the years to come. If a company has its own app, it becomes easy for marketers to advertise their services and get connected with the customers immediately.

Three of the very important reasons why push notifications are gaining momentum are:

1. They are impossible to ignore since users receive an alert message on their smartphone – a device that remains with them almost 16 hours a day.

2. They are timely. Would you not open and click through the link if you receive an alert of a 20% Off on Dominos today when you were just checking out their menu on their official website on your mobile phone?

3. Thirdly, they are more relevant as the application consists of the right data to work with.

It is a much more effective way to re-engage the users who just left your app and guide them towards an action profitable to them and your company.

More comprehensively, it has also been made clear by Kahuna experts that the CTR of push notifications varies widely from industry to industry. Below is the data:

push notifications

Finding the Right Expertise

Nonetheless, the reality is that to a large portion of small and medium enterprises, getting an app built for their business seems expensive. They are apprehensive of developing an app for various devices (smartphones, tablets) and on various platforms (iOS, Android, Windows) and are uncertain of integrating the data into mobile apps with the desktop (website) versions.

But they have to understand that in 2016, a business without a mobile presence is like a business without a contact number. It means that you are not omnipresent and not connected with the right audience, especially through the device that they use most often in a day.

Clearly, majority of young companies do not have the right expertise to create an app design, develop the right code and test the application for bugs and quality. For small business owners, it’s crucial to test and rectify any bugs and errors before launching the website on Apple Store or Google Play since the brand is yet to be established. Consumers are more likely to opt out if they find a bug in the app.

To help overcome all these real-time obstacles, we, at Konstant Infosolutions, provide small business owners full-fledged development services that let them get an app for their business. From discussing the app idea to implementing it in reality, our team works with full dedication suggesting the best design strategy and developing a cutting-edge mobile app. Our development costs are budget-friendly and can suit any of the small business groups.

Thus, in an attempt to support businesses to expand their reach within global audiences, our team offers excellent and cost-effective mobile application development services even to the smallest companies around.

Check out our portfolio here. Businesses can register with us and send us a free quote. We will get in touch with you within 24 hours.

Similar Post:

Why Small Businesses Must Have Mobile Apps?

Small and Medium Businesses: Leveraging the Benefits of Mobile Apps

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About Author
Heena Banga

Heena Banga

Heena Banga is a Senior Content Developer at Konstant Infosolutions- a globally recognized mobile application development company. She leads marketing and growth initiatives at the company using a mix of technical and business content tactics. Heena also contributes articles to CrowdReviews, OpenSourceForU, Sociableblog, ducttapemarketing, PAYMILL blog. She hopes to enjoy a business conversation onboard a commercial space flight someday. Her ultimate goal is to combine business and writing and go into Advertising.

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