Today, apps are making lives simpler, but at the same time, it’s difficult to keep up with this tough competition in app technology. Businesses are struggling hard to build an online presence in the App Stores as in this digital- era, behavior, requirements and nature of users are evolving very often.
Branding doesn’t mean just fixing your presence on web or mobile. However, you need to create a strategy that can increase the brand value of your online business/eCommerce website by offering engaging user experience to attract and retain customers and provide them something useful through your app.
What is Amazon? No wonder, one of the most popular brands in the eCommerce industry.
Amazon sets a great example by providing exceptional user experience along with a powerful branding strategy. Amazon has high-quality security measures and exemplary shipping methods, which let people enjoy a memorable shopping experience.
An addictive and interactive user experience calls for an effective digital strategy, which in turn, can be achieved by your user’s trust and positive feedback.
Branding is all about drawing customer’s attention towards your brand, making them feel your presence online. If can drive traffic to your website and keep customers coming back to your site, you’re on your way to establishing a brand Real-time user experience is one of the major elements that creates your brand.
One of the best successful marketing techniques include raising awareness first then generating product need, gathering user’s interest and then providing reasons to make a purchase from your eCommerce store.
Offer various deals and discounts, high-quality products, flexible return and exchange policies, more variety in a category, user-friendly navigation and easy-to-locate search bar, free shipping and more than one payment options. The quicker a user completes the transaction, the longer your brand stays in their mind.
Together with UX, you need to develop a smooth and effortless UI (User Interface) that offers all the benefits of purchasing from an eCommerce site. Here are some tips to follow that will lead you for a result-oriented branding strategy:
■ The home page should be attractive yet simple-to-access such that the user is able to purchase the exact product they wish to buy from the site.
■ Best-in-class filtering implementation will lead to easy browsing of goods
■ Not only the clear pictures, but an HD video of a product can also convert your user.
■ Call-to-action button should be clearly visible as it solicits an action from the user.
■ A flawless checkout process can improve sales of your site by a huge margin.
■ Flexible shipping with no hidden terms and conditions, will give repeat customers.
Konstant Infosolutions is not only a team of skilled and experienced developers and designers, but we also have an excellent crew of strategists that can formulate a compelling strategy making your business a brand a top valued brand.
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Manish Jain is the co-founder and Managing Director at Konstant Infosolutions. He is responsible for the overall operations of the company and has played a major role in bringing Konstant up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.
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