iOS or Android App development – What’s Best for Your Startup?

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When it comes to mobile app development, there is one thing that constantly agitates you – the choice between Android and iPhone.

Until recently, people believed that building an iOS app was a smart move and will bring in more traffic, more users and more money. But that’s not the case. It isn’t this easy to reach a conclusion to whether you pick iOS or Android app development for starting a business app. You need to know the why’s and how’s explained here.

Just because Android does less of talking doesn’t mean Larry Page and Eric Schmidt hang back in the race.

In fact, the statistics reveal that there are around 2.2 million (Android) apps on Google Play while this number is 2 million for Apple’s App Store. It’s a close call. So, there are three most important questions you need to find answers to build an acumen where you, as a startup owner, can translate your idea into the finest end product.

Demographics

Demographics

App Demographics means who is your target audience. Preferences and device inclinations of the chunk of audience you are going to serve must be carefully analyzed. Their age, geographical location, incomes, spending capabilities, behavioral patterns need to be constantly tracked before moving ahead with the development process.

It has been globally observed that low and medium income groups belong to Android devices; however, iPhones are more common among the affluent audience. Considering the geography, iPhones are the favorite devices of Americans, Europeans and Chinese. On the other hand, Android is more popular and more loved by people in Asia-Pacific regions. Also, the youth is more inclined towards using Apple products whereas most elderly people, whose sole purpose is usability and quick access to services by any means, are Android buyers.

Nonetheless, this doesn’t mean that high-income groups do not own Android devices. It’s indicative of a general Android user base.

Project Budget

Project_budget

A project budget model is a core matter which helps business groups opt between iOS or Android app development. If as a business owner, you want to strictly confine to the deadlines of time and money, iOS app development is good to go. The development time is lower and the total development and deployment cost is also lesser than Android apps.

Android consumes both time and money as it demands extra cost for development and maintenance for different OS versions and different screen sizes.

App revenue Model

App Revenue Model

ROI (after deployment) is again a major concern here. In fact, one of the most important for app monetization.

The overall revenue is higher in iOS apps when compared to Android application development because it has more purchase apps and promote more in-app purchases and thus, more overall revenue. While android apps support more ad-supported apps.

Data shows that iOS app earns more revenue than Android but at the same time Google is continuously working to extend its markets so that paid Google Apps and freemium models are more popular.

All in all, the reasons and decisions are typically driven by demographics, resource availability, cost and time constraints, app monetization and revenue generation. For companies that have enough resources and are well-established, the focus should be on developing mobile apps for both platforms either at the same time or one after the other.

Even some small business groups who have got an iOS app up and running in the first place approach our team again to build the same app on Android platform. Once they have perfected their experience with an iOS app (or Android app), they consider moving to the second platform respectively, to increase their user base and traffic.

Hopefully, the data points and the reasons mentioned above are helpful for your next project. If you have some other information regarding choosing the right app development platform, please share with us in comments.

No wonder, our team is excellently skilled in both Android and iOS app development. We have been delivering top-notch projects since mobile app inception. Talk to us about your vision for your mobile initiative. We’ll help you with the best-in-industry.

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About Author
Heena Banga

Heena Banga

Heena Banga is a Senior Content Developer at Konstant Infosolutions- a globally recognized mobile application development company. She leads marketing and growth initiatives at the company using a mix of technical and business content tactics. Heena also contributes articles to CrowdReviews, OpenSourceForU, Sociableblog, ducttapemarketing, PAYMILL blog. She hopes to enjoy a business conversation onboard a commercial space flight someday. Her ultimate goal is to combine business and writing and go into Advertising.

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