Why Do You Need Magento PWA?

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An ounce of trust in Magento Marketplace with a handful of ideas to drive it online is what brings Magento PWA onboard. Check for the various reasons why you should prefer it!

With rich-out-of-the-box features, unlimited customization ability, flexible headless architecture and seamless third-party integral Magento Commerce stands out in the global ecosystem of marketplace implementation partners, becoming the de-facto of unique and engaging shopping experiences.

Note: Currently, we are considering Magento Commerce 2.4.2 (As per April 2021 update)

Magento PWA Studio Project

We have the Magento PWA Studio project, a set of developer tools that allows instant development, testing, deployment, and maintenance of the PWA storefront on top of Magento 2.3 and above. Magento developers align modern tools and libraries to create a build and framework that adheres to the Magento principles of extensibility.

Magento 2 PWA: How well does Magento support PWA development?

  • PWA extension for Magento 2 supports all Magento 2 responsive templates and the Webkul Multi-Vendor Marketplace Module. It works on Android Chrome, Opera Mobile and Apple Safari.
  • PWA Studio is the basis of Headless PWA for Magento 2.
  • The web push notifications are compatible with Android devices.
  • Product NFC Tags for Magento 2 implement PWA Scan and Go technology in physical retail stores.
  • Shopping Cart QR Code for Magento 2provides a unified shopping experience. It syncs items from desktop web browser to PWA.

Pros of PWA: Progressive Web App Development

  • By Definition: Progressive web apps are websites that work like applications even in low networks or offline mode.
  • Download and Install on Home Screen: Users can download and install PWA’s on their devices and access it via the home screen icon – just like any other native application.
  • Push Notifications: It sends push notifications on the device’s lock screen to alert the user. But it is currently specific to Android phones.
  • Amplifies Conversion: It amplifies conversion. It engages users and diversifies revenue streams.
  • Native Experience: PWA’s provide an app-like experience to users along with web browser compatibility. It launches in the same way as a native application.
  • Lightweight: It is lightweight, fast, loads on the home screen, works in offline mode, installs instantly, incorporates cache strategies, and behaves just like native apps.
  • Workbox Cache stores the information about workbox cache expiration plugins requires less storage space and is compatible across various platforms like android and iOS.
  • Never Require Update: Progressive web apps never require any update and can work standalone, on a full-screen, minimal UI and in-browser display form.
  • View Download: The site administrators can view PWA download and reject or accept analytics (graphical representation).
  • Background Synchronization: PWA comes with background synchronization that enables the disruptive network.
  • Gathers Properties: It gathers all features and properties and adds them to the browser cache during page load.
  • Date Filters: The admins can use data filters to check the number of PWA downloads for any previous date.

Need for Magento PWA: Implementing PWA Storefront on Magento Commerce

The back-end technology suite supports Magento e-commerce to deliver an independent front-end in PWA. It enables merchants to taste the most innovative digital commerce technologies with integrated e-commerce solutions.

  • To launch your PWA instantly;

Venia reference storefront and PWA Studio tooling create PWA’s that work seamlessly with Magento Commerce back-end.

  • To create the experience that you want;

GraphQL API layer and headless architecture bring in the flexibility to create studio-based experiences in PWA’s. It leverages Adobe Experience Manager and builds a custom front-end to experiment with new digitally precise locations.

  • To managing site content considering time factors;

This tool entourage enables marketers to control PWA Studio-based content with the integrated Page Builder drag-and-drop content creation tool.

  • To save on hosting costs;

Magento Commerce and PWA contain cloud hosting, so you do not need to have a separate one for your back-end and storefront.

  • Headless CMS will overlay the future of online systems;

Content management systems are drifting from their traditional – database-driven approach towards a higher API – driven headless or decoupled systems. It is because users use their smartphones more often. And every brand is fighting to meet them right there and make an impact, giving way to quality omnichannel customer experiences.

Pros of Magento PWA: How Magento 2 PWA helps?

  • About Magento Marketplace: Magento marketplace is a one-in-all destination to inquire about Magento 2 instances. It’s now easy to compare and review functionalities without checking all developer’s websites. Most of these come with a demo link that you may test. It is also easier to install extensions through the marketplace than the manual install process.
  • Marketplace Extensions: The Magento Marketplace contains extensions that can be programmed, tested, and reviewed. It integrates with the back-end store and makes it a lot easier to install extensions at the time of purchase. Simultaneously the companies need to upgrade the compatibility versions to save on time and money.
  • Various Marketplace Attributes: Magento 2 PWA comes with page builder, product recommendations, segmentation and personalization, inventory management, order management and fulfilment. It bridges the online and in-store gap with an order fulfilment system enabling flexibility, convenience, and cost-efficient delivery to a large extent.
  • Splash Screen: The site administrators upload the splash screen image for iOS and change the version number while refreshing the service worker cache.
  • To Improve PWA Performance: Workbox features pre-caching, runtime caching, strategies, request routing and background sync that improves PWA performance.
  • Caching At Runtime: Runtime caching helps enable cache assets while loading the first page, adding a response to cache.

Implementation Steps: How to implement Magento 2 PWA?

Extension to Magento 2 PWA is easy to implement with few easy steps:

  1. Setting application name;
  2. Setting up credentials to send push notifications;
  3. Deciding splash background colour from the configuration;
  4. Setting the PWA orientation as any-natural-landscape-portrait;
  5. Set the PWA display type – fullscreen-standalone-minimal UI – browser;

A Word of Caution: What you should know before implementing Magento PWA?

There have been changes to Magento’s payment structure after the Adobe acquisition. While the jury is still technically out, Magento is still free and open source. It is the king of customizations, leaving Shopify behind. Third-party Magento plugin often bears unpatched vulnerabilities. However, random Admin URI and frequent patching to avoid random attacks at specific locations prevent attacks. Umask, X-Frame-Options HTTP request header protects the store from clickjacking attacks as file system permissions. It is not explicit; Magento trails in the second place after Shopify, followed by Woocommerce, Bigcommerce and OpenCart. However, Magento is the most searched term on Youtube (the second largest search engine globally).

Conclusive: Why should we prefer Magento Commerce?

Mobile commerce in the USA is sky-rocketing towards $418.9 billion through 2024 (update April 2021). Create adorable solutions with Magento PWA for customer support, payments and security, marketing, accounts and finance, shipping and fulfilment, and site optimization. Popular Magento PWA examples include Multi-vendor marketplace, Mailchimp, Stripe Payments, Braintree Payments, Free Absolute Template etc. Magento is specifically essential to the businesses that prioritize next-generation mobile experiences today, positioning themselves as forthcoming leaders in e-commerce. Make your own trail mix by divulging your ideas with our development efforts; contact us now!

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About Author
Neeti Kotia

Neeti Kotia

Neeti Kotia is a technology journalist who seeks to analyze the advancements and developments in technology that affect our everyday lives. Her articles primarily focus upon the business, social, cultural, and entertainment side of the technology sector.

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