With almost 7 billion Smartphone lineman by 2020, the M-commerce would certainly present remarkable opportunities for businesses around the globe. The e-commerce transformation has already developed the marketing industry to be more fixate on digital economics for mobile commerce.
These are the marketing trends which will rule in mobile commerce industry in 2016:
1. The internet of things: According to Schibsted Media Group, 60% of the Americans consider that each thing will be done on mobile within the next five years, now there are almost 6bn mobile users in the world.
By the end of 2016, there will be rich copious technology and instruments controlled via mobile, we will perceive.
If we see more, people paying their shopping, confirming to hotels and opening the apartment doors with their phone, and this is called internet of things, thus, we can say, mobile commerce industry will boom in 2016.
2. Deep linking, Google app indexing and mobile Search enhancements: A few years back, Google favoring mobile-optimized sites, the reason behind is that sites with responsive designs ripped a prime encouragement in search results. An equal SERP update is now for apps.
Now 40 percent of android searches come in app-indexed results, it is a number that will surmount furthermore abundant in 2016. Apple and Bing are also appearing in app games in near future and this practice would certainly be remunerative for vendor apps like Gap or Nordstrom to turn up the results.
Now vendors looking for deep links into these apps, instead of search – so, when users click, they’ll be led to a page for a specific product. It’s giving customers almost exactly what they wish and, thus, we could build their trust. Now it is easier to see searching capabilities within social media, which is vital as more mobile users, examine social channels to find suggestions about their nearby businesses. By this, companies will be more able to incorporate more searchable information like exclusive services offered etc., into their social profiles to guide prospective customers.
3. Mobile industry moves beyond window shopping: In recent years, mobile’s role in commerce was large to impress shopping: read product scrutiny, examine pricing and receive talons and offers.
The rise of social commerce we are visualizing, that mobile currently accounts for 36 percent of all e-commerce, this is grooming day by day, will increase more in future.
Today most of social comes from mobile, so we can expect a meaningful influence on mobile commerce in 2016.
4. Video ads on mobile: In coming years, Google will modulate video ads in searching to make sponsored results and this practice is more eye-tempting and propelling, while Facebook is disclosing lifts- in-feed and auto-pilot video spots to apps, so now when users logged into Facebook, will see the ads in apps also. McDonald annunciated their all-day breakfast menu using a variety of GIFs in tweets, thus, videos ads will also enhance mobile commerce in 2016.
What is it going to be?:
In conclusion mobile apps are used now more than ever for every activity, now you had one app for your weather, your fitness suitability, diet input, forecasting and all. 2016 will bring to you a new technology trend where consumers can pull all information, all deals, all alerts, etc. from a single app.