As a testimony, if you take a look at the 10 most downloaded apps on both Google’s PlayStore and Apple’s App Store, at least three of them will be core messaging apps. Once considered a mundane aspect of communication, messaging in recent years has adopted many disruptive technologies to employ features ranging from AI to live video streaming to military-grade privacy. All of this command their own niche customer base and as a result, it is common for a user to have multiple such apps for different purposes.
So, while messaging app market with many applications boasting of 100+ million downloads may initially seem saturated, the fact is that technology and user behavior is evolving rapidly. This further ensures that there is always enough room for new messaging apps to make their mark and script their own success stories. But to achieve that, they must stand apart from the existing lot by leveraging some of the latest technologies and must be willing to lead the trends.
Here are a few trending technologies that messaging applications must not skip:
Broadly speaking, messaging apps are no longer confined to communication among individual users but has initiated a new frontier for businesses to directly reach out to their customers. Be it Facebook Messenger, Skype, Slack, Allo or any other popular messaging application for that matter, each of them now supports chatbots that they can deploy for marketing, customer support or any other service they fit.
While this feature is obviously a selling feature in modern messaging applications due to the convenience it offers, it promotes user engagement dynamically that the developers can use for their own benefit.
The age of dial-up internet is long gone. Today, every smartphone user has access to high bandwidth, in which case, text messages are simply not enough to meet their requirements and aspirations. So, even if you are building a basic texting app, video capability is something that you must include. Be it is a simple video calling or the option to broadcast live video stream to multiple users, the more innovative you get, the greater visibility your app will get in the market.
If the users can shop on their messaging application through chatbots, why can’t they also make payments from there? This is one trend that is just starting to catch on, and you can expect it to go mainstream in the coming years. Be it the payment for shopping to simple fund transfer to any contacts, everything can be done from the chat window.
Security is now one of the top concerns of every internet user, and since messaging apps possibly handle the most sensitive personal information, top-notch security has become the most prominent selling point. While Telegram and WhatsApp already offer end-to-end security, others are quickly following the suit or are looking for other, more secure features to reaffirm their dominance.
From being a utility tool, messaging applications are now gradually evolving into a kind of social platform with features like group conversations, broadcasting, status sharing and others. And since messaging apps are one of the most intimate applications used by any person, this trend is likely to continue. We can surely expect them to bring forth a new model of social media in the years to come.
Also read: Top 7 Features to Know Before Development of Trending Messenger Apps like WhatsApp, Facebook Messenger & Telegram
To put it simply, people love to send messages. While the technology itself can be considered outdated because it came even before mobile phones were invented, we still collectively send a much larger number of messages than the calls we make. And it is due to one single factor- new disruptive technologies and their quick adoption by messaging app development services. SMS became MMS, MMS became instant messages, which turned into VoIP and then video calls. So, if you have the next link to this chain and want to give it the shape of a messaging app, get in touch to discuss your proposal.
Mrityunjay is a content developer at Konstant Infosolutions- a leading mobile app development firm that caters to enterprises of all scales and industries with cutting-edge tech solutions. Being an engineer by education, a reader by passion, and a writer by profession, he finds no topic truly boring, yet nothing seems to content his craving as well- an essence he leaves in everything he writes.
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