“Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business.”
– Thomas Husson, Vice President and Principal Analyst at Forrester Research
Why Small and Medium Business customers switching to mobile app?
The next generation and trends are: An average person spends more than 3 hours a day on their mobile devices and majority of them prefer a mobile app rather than a website. Only near about 15% customers go to browsers.
Here is a quick brief on why a small and medium sized business needs apps:
Helps to boost the Interest: Apps are an easier way to showcase your services, products and business to the customers and the potential customers. It is like one shop stop to get all the information at one place and keep your customers notified about new launches by sending notifications of new products and content.
Customer engagement is enhanced: Most of the shoppers and service seekers can no more resist the idea of getting a good deal, discount or offer notification in lieu of installing a few MB app. And this is what an app offers to them. Giving them offers, incentives or exclusive offers lure them to your store.
Aided Promotions: When you ask someone to try your services or products and also mention the word ‘app’ then the chances of trying them for once is increased manifolds. You will soon start reaping the benefits and repeated customers.
Customer Support is also enhanced: Going online to your website and then seeking customer support is a big turn off. If you have inculcated this feature within your app then it becomes easier and you are sure to win an approval. It is in fact even better if you offer them with how-to’s and instructions. Getting a customer service on place is always a welcome from customers.
Ensuring ease: A hassle free, fuss free experience while accessing your app, no need to do it on your PC, or laptop! It helps to give a clear vision of your business and deliver the expectations. Decide in advance what kind of customers it will host, what they want and the category of crowd.
Improved Customer Relationship: It helps to fluid out the unnecessary restrictions and limitations in between your customer and company. Ultimately a happy customer means reduced cost, increased sales, building company’s image and more! If your app is on right tracks and is actually serving them then there is nothing better than that!
Will an App benefit your Website/ Business?
One of the simplest and most prompt questions is will an app benefit your business but unfortunately the most difficult one to answer. It is always tempting to reach your customers 24/7 anytime, any day! But how much exactly it will help you? Before starting developing or embarking on an app development journey, gauge the analysis and always make sure to embed all the impressive features within. It might be just another step in support of your business, but tracking return on Investment is never easier. Define your own definition of success with your app and then it is easier to know.
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