There is nothing, in the present era, that changes like the digital world, and if you have a business, which completely relies on the eCommerce and technology, you might be well-aware with its lightening fast pace with which the trends change every month. If you are determined on remaining in this dynamic and erratic world, then you must adopt things that can keep you ahead in the market and these changes, and if not ahead, at least in balance.
The proliferation of smart phones and tablets has let a large number of users to shop, converse and perform several things via the small screen. The significant change in social media and the evolution of eCommerce has made online marketing tactics more considerable and dramatically changing. The coming year will also see various alterations and creations in the eCommerce trends. Have a look at top eCommerce trends that will dominate 2015.
The users do not stick to one device at a time. They don’t live in one channel, and flipping between tablet, mobile phone, laptop, PC, etc., is the part of the shopping experience that the users enjoy today, and will persist to enjoy in 2015 as well. Mobile commerce was considered an add-on in the year 2012, but it is actually the way things are going to take place in 2015. The hybrid shopping or the integration between online, mCommerce, brick and mortar, and other platforms will be widespread as a norm in 2015. Keeping in mind the outlook of the customers, the merchants are also making a number of strategies to capture more sales and optimizing various channels on various platforms.
Next year may also witness local consumers from all over the world to go global in a major way. As they say that the world is shrinking, the local consumers will also spend a large portion of their online budget on non-local online retailers. This is because of the fact the outlook of the consumers, is changing with time, and they want to explore more. This can pose a serious threat to the local merchants, but will also pave way for them to expand their business in other parts of the world as well.
In order to make the most of sales and profit margins along with customer satisfaction, presenting yourself in a correct manner in front of the customer is very important. For this reason, 2015 will see online shops, websites, e-mails, newsletters and other kinds of digital marketing becoming a target.
By consistently creating something of value, and conveying it to the customers through various channels, the companies can largely build trust in the customers. This typically includes giving the audience an entertaining and informative platform, where you publish case studies, blogs, newsletters, press releases, business’s website, videos, and various other things. This helps the company to build a strong rapport amongst the audience.
Till now, the physical stores were on an upper hand at this point of immediate fulfillment after purchase, but with the “same day shipping” policy of Google and Amazon in a few places, this discrimination has also been eliminated by the eCommerce experts. The year 2015 will see more specific, accurate and narrow delivery options at a lightening fast pace, if you order for the product early enough in the day.
With the launch of brightly shining and hyped Apple pay, the payment security and safety is one thing that will not scare the customers anymore. The threat of identity theft and financial frauds will be kept in check, with authorized payment gateways, like PayPal, Apple Pay, Google Wallets, etc.
Wearables have already started to become popular, and they will hit the market more with a bang in the coming year. With smart gears, like iWatch by Apple, Pebble, Samsung Galaxy smart gear customers will be more conveniently accessing internet anywhere, in milliseconds. Wearables will play a vital role in 2015 because whatever rapid changes in the promotional schemes, prices of the product, and incentive schemes will take place in the eCommerce or physical shop, will be informed to the customers timely. By determining the real-time location of the customers, the customer can get the location based deals from renowned shops and cafes as well.
2015 will be a great year for the eCommerce trends, and it would be really attention-grabbing to see the divergence between the brick and mortar and the eCommerce platforms. Konstant Infosolutions is also ready to pace up itself with the changing trends in eCommerce. We have an efficient team of developers and designers, which are skilled in developing excellent eCommerce websites and mCommerce application on various platforms.
Manish Jain is the co-founder and Managing Director at Konstant Infosolutions. He is responsible for the overall operations of the company and has played a major role in bringing Konstant up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.
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