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Zoom Video Conferencing App: Features, Tech Stack, Monetization, Cost

Manish Jain

Table of Contents

Zoom is a cloud-based software by Zoom Video Communications, INC., based in San Jose, California. It enables video conferencing, agile scrum meetings, product training, monitor remote teams, group mediation, customer sales and support, friendly interaction, allowing users to virtually interact with each other using audio, video and chat. It is easy to use and is highly resourceful. But would the attendees spend their entire time listening to the sessions as raptly as they did in the physical meetings? Hopefully, these online sessions via zoom are here to stay and will not preclude the physical meetings once the environmental conditions restore.

Primaries: Zoom video conferencing app features

Zoom features web conferencing with screen sharing, video conferencing with presentations, desktop application, browser application, whiteboarding, and one-click join and caters to the education industry.

Additional features include:

Products

Industries

How does Zoom work?

Zoom is a cloud-based Software-as-a-service (S-a-a-S) application allowing individuals and businesses to interact in a virtual setup. They use chat, video, audio to share views. There can be up to 500 participants in a zoom meeting based on the zoom subscription. Every participant can type chat, make audio and video calls, share screens or a combination of these features to coordinate efficiently.

Zoom meetings, Zoom chat, Zoom rooms, Workplaces are globally acceptable. People often punctuate their sessions with coffee breaks, question-answer sessions and celebrating work at home. The world has been reeling under the deluge of online conferences, meetings, webinars and all sorts of virtual events. Employees swear by their power naps and zoning off techniques to cope with their online information overload.

People attend Zoom meetings via a web browser or desktop and mobile applications. It is indeed a challenge to sit glued to one’s chair and listen to ever-droning colleagues and bosses without switching off. With online learning, digital classrooms and virtual collaborations, Zoom made the schools possible for students globally. Other offerings include Rooms and Workspaces that allow businesses to utilize computer hardware to hold more virtual meetings. These are aims specifically at larger-scale organizations to conduct meetings across different offices.

Monetization: How does Zoom make money?

Zoom’s initial offering is free, which is used primarily for educational and official purposes during Covid-based-lockdown. Zoom also promotes its hardware products to make money.

Zoom Business Model: Subscription

Zoom Basic: Free

Zoom Pro: $14.99 per host per month

Zoom Business: $19.99 per host per month

Zoom Enterprise: $19.99 per host per month

Tip: Zoom prioritizes privacy and data security over ease of use.

Zoom Technology Stack: A combination of platforms/tools/languages for Zoom Video App

Zoom uses its servers, Amazon Web Services and Microsoft processing numerous calls (in thousands) without delays. Zoom can work in two different ways to facilitate services:

For Native Applications (iOS and Android)

For Web-based Apps

Note: WebRTC = Web Real-Time Communication. It is Plugin-free RTC, Peer-peer, High-quality, Support mobile, browser and IoT devices and encrypting.

By Turnkey Scripts

The turnkey script serves as an alternative to native or web-based application development. This ready-made solution matches expectations with brand identity. Such a Zoom clone script will help you with a back-end admin panel and a front-end web user interface. Developing a platform from scratch is time-consuming and expensive. Turnkey scripts save time, the outcome is efficient.

Development Cost: What is the cost to build apps like Zoom?

An MVP of Zoom video call app consists of User registration, user profile, search and add friends, voice calls, text calls, video calls, group chat videos, settings and user list modules. The average app development cost for custom video conferencing app depends upon the features, design and hourly rate of your development team, as follows $45,000 – $70,000 in India and $50,000 – $70,000 for customized solution.

Tip: Zoom’s competitors are making moves to catch up.

Limitations: What meeting apps like Zoom needs to improve?

Zoom access during a video call abuses surreptitious installation of programs without the user’s knowledge, including a user’s ability to access a user’s webcam and microphone. It lacked screen sharing for mobile earlier. The versions of the product (iPhone, Android, PC or Mac) to run every time a zoom call connects were a cause to worry.  It could turn any user’s computer into a local server. It tracked attendance; Zoom got critical remarks for clicking away from a Zoom window for 30 seconds or more. That’s scary.

Client Testimonials: Zoom customer success stories

Zoom is successful. It served millions during the pandemic-borne-house arrest. Here is what employers have to say (the list of testimonials is long):


Source: Zoom.us

Conclusive: How Zoom proves to be a learning-communication platform?

Zoom like apps benefit both educators and students during online learning. It simultaneously helps employers and employees to carry out tasks remotely. Zoom continues to innovate, bringing about new features, making the platform conducive for learning and remote working. Have a question on how to create a video conferencing app like zoom? Contact us.