With the increasing trend among users to own high-feature camera phones, camera apps are on a roll these days. Users today want a picture-perfect experience to make their memories delightfully beautiful and lasting. They want to capture moments and look good and show it up and share on their social profiles.
Also, now you would see most people using apps that let you add twists to your photos and videos and do funny things with them and share those with your friends. Here, you can go with morphing your face with that of a vampire or just make a cartoon out of it. Or you can add different elements or switch faces and change expressions to add thrill to your photographs.
That’s where we see an increasingly engrossing role of photo-video filter apps that is driven by rising trend of photo enhancement and processing utility. Here the thing to be considered is, amidst a lot of options if you go with the same old array of features and tools you would get lost into the shuffle. Therefore, you need to think something new, compelling and edgy to penetrate it well.
You have to go with the idea of allowing users with inventive choices. To do this you can add better communication value and add a range of advanced utility options to take the leading edge. Or just add progressive functionality to your app.
Most of the players just miss on meeting any of these and fail to take it any ahead. And there are apps that come with their own unique persona and offering win it big.
Here, we are taking the case of ‘Face Swap Live’.
The app allows you to take photo of you and your friend and switch it with theirs in REAL TIME using the camera video feed. Now, that’s something that clearly sets it apart from similar apps that don’t work in real-time. With this you can create a photo or a video and freak out and amaze your friends with the quirky results. The app also allows you to add objects and frames to the photo to let you make it more creative and interesting.
So, if you are too looking to build such an app and want to know what all it takes in terms of efforts, resources and skills, here’s how you should be starting.
Do a lot of exploration. Get you hands on all the leading apps in the segment. Play around them to get the idea of how these apps work to offer value to users. Look at how they compare in terms of quality. List down their pros and cons. Take a period of at least two weeks to grab all that feel of the products. Calculate averages of quality, numbers, communication value, feature range, functional capacity, and compare each app across different value parameters from the perspective of a user.
Apart from exploring the content of the industry, you should be looking at what existing players are doing and thinking on different viable options to make it offer better experience and enhanced value to users.
To do this well, you can have a look at the premium players and their USPs. Also, take a look at ventures for what value propositions and approach they are focusing on in the segment and how users are responding to them. Prepare user value matrix and compare the competition on the basis of product prominence traits, engagement appeal, functional positioning and usability factors. This will help you understand the market well and you will be able to put up with a unique and fool-proof idea of a photo-video app.
The next thing you need here is a professional app developer who has built photo editing apps and is all-equipped to work on latest technologies. Here, you should be better checking out different professional qualification factors and skills that are required to build an app on the choice of your development platforms – iOS, Android or Hybrid apps.
Here, while doing all this, you should also be planning on how you would like the app to look in terms of design, flow and communication and build and pitch your brand identity through it. This requires you to take help from a designer consultant who would first offer you prototypes and specimens of how it could be deigned and offer you options to go by to help you achieve the right thing as per your needs and preferences.
When you are getting your product developed you should be thinking of how you can add exclusivity to it. Just like Face Swap Live has done adding the first-ever real-time face swapping feature to it. Likewise, you can think it from the perspective of design interface, communication and functionality. While doing this make sure you are confident with your piece of idea and you can roll it out well to claim your spot in the segment.
What’s suggested here is when you are approaching the solution, you should be bringing the app designer and developer together and synergize their efforts to work towards a common goal. This would help you achieve a more arranged and smooth solution. Therefore, it is always suggested to hire a mobile app development company to bring all your efforts and results in one performance and delivery ecosystem to get best of results from your mobile app development endeavor. Otherwise if you have your own workspace and can afford full time employees and arrange for the knowledge stream you require in developing a product like Face Swap Live, you can go on your own too.
When you are planning to work on an app like Face Swap Live, you should be picking up all these points, though not necessarily in that order, to be able to ensure that you are doing it right to create a Photo-Video app like Face Swap Live.
Vipin Jain is the Co-Founder and CEO at Konstant Infosolutions and is in charge of marketing, project management, administration and R&D at the company. With his marketing background, Vipin Jain has developed and honed the company’s vision, corporate structure & initiatives and its goals, and brought the company into the current era of success.
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