We are just a few days short of the big festivities that turn our mundane routines into warm celebrations and shopping sprees. Thee back-to-back occasions it holds have to offer a lot of opportunities to businesses. And as per the trends that we have seen over the last few years, this time too online app shopping would be hitting the board hard. Also, as Cyber Monday is on its way, there’s a lot that you can do, going with the right online plan and building the right app presence.
Here’s what all you can do to get your app ready for the holiday season:
When the air all around you is feasting on joy and celebration and everyone is in the festive mood, you just cannot play as you do rest of the year. You need to spruce up and wear the mood of the season and greet your people in style.
Doing this, you can device a holiday theme that complements and serves your purpose of celebration-time offerings. This could be best achieved by precisely designing your communication interface and visual elements of your mobile app. And doing it by effectively and persuasively relating with your userbase and catering to their holiday excitement to tap their shopping binge.
Working over the festive persona you can add attractive visual layout mated with theme-synced pictures for the upcoming festivals. Change the existing background to a design interface with holiday season offers. You can add banners with festive look. These can be further augmented by pop-ups and design elements with greetings and messages.
Buying tendencies are highest in the holiday season compared to rest of the year. Make them buy more from you by engaging them in loyalty programs through your mobile app. You can do this by offering discounted coupons, freebees, cross-channel vouchers and merchandise, free access/trial, extra-shopping benefits, extended offers among other festive benefits that suit your idea of campaign.
So, if you are a business dealing in travel services, you can offer your customers with discounted travel coupons, off on bulk bookings, branded travel gears, collectibles and utilities, festival-themed surprise gifts and extra redeemable benefits.
Mobile app developers can help you gamify your app to help you connect with and attract your users, aligning your ideas with eventful engagement techniques. Your users would find it interesting to earn scratch cards, skill/loyalty levels or extra points.This can be further amplified in its reach and value with the help of dynamic app features and communication resources.
Holidays are the best time to show your customers how much you care for them. And of course, when Thanks Giving is on everybody’s mind, it should become your primary focus. And according to a latest survey, 69% of customers have reported to respond to campaigns that offer rewards in the holiday season.
So, if you want to make the most out of it you should keep pitching your offers to your users through strategic email campaigns. You can approach it by loyalty-filtering your users and planning an incremental reward system that refers to holiday discounts.
You can categorize campaigns based on user demography and visit patterns. You can have the best of results with the help of analytics. Also, you can refer to competitors and market trends to get more favorable results.
Going with these ideas you can have the best of response from your holiday-spirited user. All you need to do is make everything suit your idea and traits of service and go with what’s current and most accepted by user, doing your research for the holiday spell well!
A marketing graduate, a deemed strategist, a sure geek - Tushar is a fine blender of the art and science of writing. When it comes to tune up content with commerce, he knows the trick. For him, if words don’t make you think and beat, they are not worth your time. A crazy foodie, an unfailing jogger – that’s him off the desk!
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