Let’s follow a simple lead- for any business to prosper in this age, taking their products and services online is inevitable. Now, the digital space is itself dominated by mobile devices, and when it comes to engagement on mobile devices, applications fare much better than web services.
At this point, you might be aware that mobile app industry is virtually a duopoly of Android and iOS. But here is the interesting part- despite the fact that Android has more number of applications on its store and almost 9 out of every 10 new smartphones sold are Android, iOS makes much more money for its developers and businesses.
Moral of the story- if you want your business to prosper with better engagement and ROI, get yourself an iOS app. That is still partially true because technology, unlike others, does not evolve with a change in consumer behavior, but is what changes the behavior in the first place. That means it is simply not enough to get yourself an iOS app but also keep your pace with the technology if you wish to make most out of your investment.
2017 is soon to end. Along with the successes or failures you got in the period, wat actually will determine your future success is how you capitalize on the exciting opportunities laid ahead. Here are our top picks that are guaranteed to trend in 2018:
After a few years of sluggish growth, the tablet industry is now all set to explode. As you may have heard, Qualcomm has finally come out with a new chipset for always-connected computers, i.e., tablets are now set to be really powerful without losing out on that valuable battery life. This will unleash a whole new array of device capabilities and a new category of users, thus pushing the demand for a new class of applications.
Moreover, iPads have been to date remained largely unchallenged but since the new shift is set to take on both sides (Android & iOS), the competition this time is going to be intense. Henceforth, the iPad applications we see in 2018 will be much more refined and feature-rich than we have witnessed till now.
If you missed out, every major tech company in their keynote this year have indicated that 2018 is going to be the year of Augmented Reality (AR), and iOS is taking the lead. With the launch of ARKit, iOS app developers have now all the necessary tools making the most of this new technology. We expect to experience amazing new products and services in 2018. This means, contrary to what many believe, Pokémon Go wasn’t an exception but a stepping stone to a new age of mobile apps that will go mainstream next year.
Cross-platform applications have been around for quite some time now but have largely failed to make their impact due to their poor performance and user experience as they were essentially web applications squeezed in the form of mobile apps. That is not the case anymore. There are now many sophisticated tools like NativeScript, React Native, among others, available for application development that create hybrid apps indistinguishable from their native counterparts both in terms of interface and performance. Since hybrid applications save a lot of time and money for businesses, this shift is guaranteed to shake the mobile app industry in 2018.
We all realize that smartphones are now reaching a saturation point and there has been a buzz around wearables for quite a while. So, when Apple launched the WatchOS4 in the last quarter of 2017, it was sending a clear signal- get ready for more responsive and better-quality watch applications in 2018.
Also, because most of the smartwatch applications have been for years stuck largely in the domain of health and navigation and its high time that the device gets reinvented with some exciting new features.
We have seen a lot of experiments and activities in the AI segment this year with many applications deploying bots and other similar features. That can be seen as mere groundwork while we expect the true transformation to begin from the next year. Businesses are increasingly realizing that there is no such thing as a perfect user experience because different users have different aspirations from the same app. To fill that gap, iOS app development from the next year will move to integrate Machine Learning in applications to create a dynamic user experience that molds itself according to the user and gets better over time.
Is your app ready to withstand this coming wave of change? Or would you like to have a future-proof application for your business?
We, at Konstantinfo, have been at the leading the trends for years and are among the earliest adopters of technology you will find on the market. Get in touch to discuss your proposal and we will suggest and implement technologies that will benefit your business the most.
Mrityunjay is a content developer at Konstant Infosolutions- a leading mobile app development firm that caters to enterprises of all scales and industries with cutting-edge tech solutions. Being an engineer by education, a reader by passion, and a writer by profession, he finds no topic truly boring, yet nothing seems to content his craving as well- an essence he leaves in everything he writes.
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