E-Commerce businesses strive to boost their conversion rates. The application should be lightweight – it should load fast without any glitches and behave decently even in low network areas. A native application performs well, but it does not fare well in low network connectivity. Alternatively, a progressive web application is high in performance and even works offline. As you read this, you’ll eventually find out why we’re proclaiming about Magento PWA here, an extension of Magento 2.0. So let’s begin!
There are two predominant approaches to app development – web apps or native apps that essentially fail to fulfil ease of use and easy navigability, nimble browsing, ease of accessibility, high performance, working in low internet connectivity etc. Hopefully, we have a third option – Progressive web applications;
‘Progressive web applications’ use next-generation application programming interfaces (APIs) to incorporate features associated with native apps like working offline, support for directly accessing a device’s storage and other hardware resources. APIs + HTTPS + Service workers + Manifest file = perform functions suitable for applications running inside a browser.
If you choose PWA, you’ll vouch for these 9 reasons:
Progressive web applications offer an unequalled combination of performance and reliability central to achieving consumer engagement and conversion. 7 points ahead to elucidate Magento + PWA further:
| Differences | Magento PWA | Magento Native App |
|---|---|---|
| Initial app development cost
| Magento PWA extensions are free to download and install. A comprehensive solution with more features comes at $5000. | The initial cost to develop a native android app is $20,000 (expensive than a native iOS app) |
| App maintenance and support cost | These do not require much effort to maintain. Therefore, the annual maintenance cost is simply half as compared to its native counterparts. | $5,000–25,000 per annum |
| App submission cost | These do not require app store validation. So you do not have to wait for the approval. Create it and publish it on the web. | $99, annual cost, for App Store and $25, one-time fee, for Google Play |
It justifies why we chose to proclaim Magento PWA in the first place.
The intrusion of mobile into e-commerce makes it more viable and lucrative. Shopping on mobile is not mere hype. It is a futuristic trend. As your Smartphone becomes your virtual shopping assistant, businesses prioritize next-generation mobile experiences, adding personalized features to position themselves as leaders of e-commerce hereafter.
Mobile shopping advancements allay top-tier services so that consumers can rest knowing that the future of e-commerce is going to be advantageous for them. Know about our applications in mobile e-commerce, or if you wish to hire Magento developers in India, connect with us!
Neeti Kotia is a technology journalist who seeks to analyze the advancements and developments in technology that affect our everyday lives. Her articles primarily focus upon the business, social, cultural, and entertainment side of the technology sector.
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