White Label App vs Custom App Development: What’s the Best Option for You?

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Confused between white label app vs custom app? This blog will walk you through the comparison of these two to help you choose the best option for you.

Every business aims to expand its audience reach, brand popularity, sales, and revenue. In order to achieve that, some businesses rely on websites, while others use progressive web applications. In spite of this, mobile application development is by far the most convenient way to achieve all business objectives.

There are mainly two options available for app development i.e. custom app and white label app. Custom app development is costly and time-consuming which leads small businesses to consider readymade solutions AKA white label app development for minimum investment.

Now the problem is that before making a choice, every business wants to know everything about all the available options for them. This is what today’s blog is going to help you with.

Here in this guide, you will be introduced to custom and white label app development, and a quick comparison between them to help you find out which one is the right choice for you.

So, let’s get started.

What is Custom App Development?

Custom mobile app development: as the name suggests, the app is developed from scratch addressing all the needs of the client.

This is the best option for large and mid-size businesses that are free from budget limitations and have something unique to implement.

The best thing about custom development is that it gives you complete freedom over every aspect of app development. You can customize the features, design, or any other part of the application as per the market trends.

Let’s understand the concept of custom app development with the example of the online food delivery app Zomato:

In 2008, Deepinder Goyal and Pankaj Chaddah had the idea of developing an app that would enable people to order food online from nearby restaurants. At that time, it was a completely unique app idea. Thus a complete market analysis was performed and Zomato was developed from scratch by considering the need of targeted users.

What is White Label App Development?

White label apps are generic solutions built by app development companies and then rebranded or resold to other businesses.

The definition seems inadequate, fret not. Let’s understand the concept of a white label app with an example:

Let’s imagine you want to develop a food delivery app like Zomato. Like Zomato, you also aim to establish a bridge between the restaurants and people. In that case, you need not translate your vision into reality from scratch.

You can launch your food delivery app instantly under your brand name by opting for the white label food delivery app development solutions. These solutions are developed taking inspiration from Zomato and in accordance with current market trends. These solutions offer limited control over the customization of features, layouts, and design of the app.

White app development is an attempt to help businesses to save time, money, and resources by offering them pre-made solutions that are perfectly good for the reason they intended for.

White Label App vs. Custom App

Now let’s come to the comparison of white-label and custom mobile application development:

White LabelCustom App Who Wins
CostSince they are pre-made solutions, the cost can be quite affordable.It requires a major chunk of money since every element of the app needs to be developed from scratch.White Label app
Time You can instantly launch your app max time is up to 2-3 days.Varies depending on the features & functionalities of the app. On average, it takes between 1 month to three-four months or more.White label app
CustomizationLimited customization options are available in terms of design, features, and functionalities.The app can be customized according to specific business demands.Custom app
Sustainability White label apps are developed using the existing codes and tested properly. Chances of seeing errors and bugs are reduced.Apps are developed using fresh code and demand testing before going live. Also, the chances of seeing bugs and errors are higher.White label app
Source code

ownership

Provides less or no access to the source code of the app.Provide full ownership of the source code.Custom app
App Store PublicationsSince multiple white label apps share similarities with each other. There are high chances of rejection on the App Store and Play Store.There are very few chances of getting rejected on the App Store and Play Store when you opt for custom app development.Custom app
Maintenance White label apps are tested several times. If there are any errors, developers have already fixed them. In simple terms, you are free from maintenance.Custom app development that has a high chance of bugs. Also whenever any changes are made in the application code every element needs to be tested again.White label app
Design and User Experience With a white label you have to stick with the premade design offered by developers.You can conveniently design the user experience according to your customer’s taste.Custom app
Upgradability Adding or removing functionalities to your is difficult. You might need the consent of the source code owner for upgrading your app.Since you have full control over the source code of the application, you can easily upgrade the app.Custom app
SecurityWhite label apps are more vulnerable to security threats since they are used by multiple businesses.Custom apps are less prone to hacking as they come with the possibility to add an additional level of security according to your business needs.Custom app

White Label App vs. Custom App: Which One Is the Best Option for You?

Now I hope you have a clear picture of the pros and cons of both white-label and custom app development.

The answer to the question white label app vs custom app: which one is the best option for you depends on your business needs.

When You Should Opt For White Label App Development?

Here are a few examples when choosing white label app development solutions that can bring optimum results for you:

  • When you have a limited budget: Small businesses with a limited budget can make the best profit from white label app development.
  • When you want to launch your app instantly: If you quickly want to launch your application then nothing stands as profitable as a bespoke solution stand. Having the right white label app development company, you can launch your mobile app within 2-3 days.
  • You don’t need complex functionalities: When you believe a simple mobile application is more than enough for you to achieve your business goals.
  • Majority of your business is offline: When the majority of your business comes from an offline market. You just want an application to ensure your digital presence.
  • You want to see how your market responds: White label apps can work well as MVP. Prior to making a hefty investment in custom app development you can opt for a white label and see how your market responds.

When You Should Opt For Custom App Development?

The following are some examples of when custom app development is your best bet:

  • You want to integrate complex functionality with your app: Custom app development enables you to translate your every complex business needs into feasible solutions. If you have a unique app idea then, custom application development is meant to be the best option for you.
  • When great performance is your first priority: Poor performance is hazardous to your business reputation. With custom app development you can develop your application using great architecture and technologies to ensure great performance.
  • You aim to thrive in a highly competitive market: When you are in a highly competitive market, it is a must for you to build a unique experience for your users to establish your presence in the market.
  • When your mobile app is your source of income: When most of your business comes from online channels, it is a must for you to opt for custom mobile application development to maximize your ROI.

It doesn’t matter whether you choose white label app development or custom app development, Konstant Infosolutions is one of the most reliable companies for all your needs. The company is proven by its successful track record of offering app development companies for all sizes of businesses starting from startups to Fortune 500 companies.

Frequently Asked Questions

1. Who can use white-labeled apps?

Although white-label app development company offer solutions for almost all businesses, here are a few of the businesses that can use white-labeled apps:

  • Restaurants & cafes
  • Medical shops
  • Retailers and local stores
  • Student gateways for universities
  • Business support portals 

2. What is the cost of white label app development?

There is no specific cost for the white label app development, it varies depending on the app solution for your solution. Have a consultation with a white label app development company to know your estimated cost of white label.

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About Author
Suresh Choudhary

Suresh Choudhary

Being indulged in the IT industry for more than 3+ years, I aim to offer up-to-date and latest knowledge on different technologies and trends setting the market. This is what I love to do. When I'm not working, I like to be near the outdoors surrounded by greenery.

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