Zoom Video Conferencing App: Features, Tech Stack, Monetization, Cost

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Zoom Video Conferencing App has eased the way people interact beyond borders, across cities, often synchronizing work-life balance

Zoom is a cloud-based software by Zoom Video Communications, INC., based in San Jose, California. It enables video conferencing, agile scrum meetings, product training, monitor remote teams, group mediation, customer sales and support, friendly interaction, allowing users to virtually interact with each other using audio, video and chat. It is easy to use and is highly resourceful. But would the attendees spend their entire time listening to the sessions as raptly as they did in the physical meetings? Hopefully, these online sessions via zoom are here to stay and will not preclude the physical meetings once the environmental conditions restore.

Primaries: Zoom video conferencing app features

Zoom features web conferencing with screen sharing, video conferencing with presentations, desktop application, browser application, whiteboarding, and one-click join and caters to the education industry.

  • Zoom offers meetings and chat (Join-a-meeting)
  • Host a meeting (With video on, with video off, with screen sharing only)
  • HD video Audio calls
  • Collaboration
  • One-On-One Chat and Team Chat
  • Zoom Rooms, Zoom for Home and Workspaces
  • Email Service
  • Calendar App
  • Options to Share Screen
  • Virtual hand-raising and virtual background
  • Polls
  • Record meeting
  • Mute participants
  • Host custom message (Attendee email enhancement)
  • OnZoom for You
  • Schedule meetings in advance
  • Create public polling and Q&A
  • ‘Touch Up My Appearance’ option to beautify the call appearance
  • Gallery view that allows 49 windows that open in one gallery view
  • Admins can enable or disable personal meeting IDs or PMIs for instant meetings
  • End-To-End Encryption Security
  • Change default join time
  • Series events enhancements
  • Scheduled meetings with Calendar Integration
  • Touch Controls
  • Multi-screen video and screen sharing
  • Enterprise Remote Management
  • Built-in recording and transcripts
  • Join from anywhere and from any device

Additional features include:

  • 1-to-1 video calling
  • 1-to-many calling
  • Screen Sharing
  • Chat
  • Integrated whiteboard
  • End-to-end encryption
  • Record Meetings
  • Mute and remove participants
  • File-sharing

Products

  • Meetings (HD video, audio, collaboration and chat)
  • Chat (Instant communication across real-time video and phone
  • Rooms and workspaces (Power your conference rooms with video)
  • Phone System (Enterprise cloud phone system)
  • Video Webinars (Full-featured, easy-to-use, engaging webinars)
  • Marketplace (Integrations and bots to use with Zoom)
  • Developer Platform (API’s and SDK’s to extend and enhance Zoom)

Industries

  • Education
  • Finance
  • Government
  • Healthcare

How does Zoom work?

Zoom is a cloud-based Software-as-a-service (S-a-a-S) application allowing individuals and businesses to interact in a virtual setup. They use chat, video, audio to share views. There can be up to 500 participants in a zoom meeting based on the zoom subscription. Every participant can type chat, make audio and video calls, share screens or a combination of these features to coordinate efficiently.

Zoom meetings, Zoom chat, Zoom rooms, Workplaces are globally acceptable. People often punctuate their sessions with coffee breaks, question-answer sessions and celebrating work at home. The world has been reeling under the deluge of online conferences, meetings, webinars and all sorts of virtual events. Employees swear by their power naps and zoning off techniques to cope with their online information overload.

People attend Zoom meetings via a web browser or desktop and mobile applications. It is indeed a challenge to sit glued to one’s chair and listen to ever-droning colleagues and bosses without switching off. With online learning, digital classrooms and virtual collaborations, Zoom made the schools possible for students globally. Other offerings include Rooms and Workspaces that allow businesses to utilize computer hardware to hold more virtual meetings. These are aims specifically at larger-scale organizations to conduct meetings across different offices.

Monetization: How does Zoom make money?

Zoom’s initial offering is free, which is used primarily for educational and official purposes during Covid-based-lockdown. Zoom also promotes its hardware products to make money.

Zoom Business Model: Subscription

Zoom Basic: Free

  • Personal Meeting
  • Host up to 100 participants
  • Group meetings for up to 40 minutes
  • Unlimited one-on-one Meetings

Zoom Pro: $14.99 per host per month

  • Host up to 100 participants
  • Increase participants up to 1,000 (scalable)
  • Group meetings for up to 30 hours
  • Social Media Streaming
  • 1 GB Cloud Recording (per license)

Zoom Business: $19.99 per host per month

  • Host up to 300 participants
  • Increase participants up to 1,000 (scalable)
  • Single Sign-On
  • Recording Transcripts
  • Managed Domains
  • Company Branding
  • Optional add on India Audio – Premium Toll & Call Out
  • All features included in Pro and more.

Zoom Enterprise: $19.99 per host per month

  • Host up to 500 Participants
  • Unlimited Cloud Storage
  • Dedicated Customer Success Manager
  • Recording Transcripts
  • Corporate URL
  • Single sign-on
  • Hybrid cloud service
  • REST API
  • All other business features
  • Optional add on India Audio – Premium Toll & Call Out (specific to the Indian subcontinent)

Tip: Zoom prioritizes privacy and data security over ease of use.

Zoom Technology Stack: A combination of platforms/tools/languages for Zoom Video App

Zoom uses its servers, Amazon Web Services and Microsoft processing numerous calls (in thousands) without delays. Zoom can work in two different ways to facilitate services:

For Native Applications (iOS and Android)

  • Frameworks: Android, Ionic
  • Tools: Android Studio, Visual Studio, Android SDK, Apple Code, iOS SDK;
  • Back end: Objective C and Swift for iOS applications, Java and Kotlin for Android applications.
  • Third-Party API’s: Vonage Video API (formerly TokBox OpenTok), Wowza GoCoder SDK, Twilio, PubNub, CometChat and Quickblox 

For Web-based Apps

  • API: WebRTC APIs (MediaStream, RTC DataChannel, RTC PeerConnection, and real-time chat and communication API like Pubnub, OpenVidu, CometChat etc. )
  • Frontend: HTML, CSS, and JavaScript
  • Back end: React JS, Angular JS, and Vue

Note: WebRTC = Web Real-Time Communication. It is Plugin-free RTC, Peer-peer, High-quality, Support mobile, browser and IoT devices and encrypting.

By Turnkey Scripts

The turnkey script serves as an alternative to native or web-based application development. This ready-made solution matches expectations with brand identity. Such a Zoom clone script will help you with a back-end admin panel and a front-end web user interface. Developing a platform from scratch is time-consuming and expensive. Turnkey scripts save time, the outcome is efficient.

Development Cost: What is the cost to build apps like Zoom?

An MVP of Zoom video call app consists of User registration, user profile, search and add friends, voice calls, text calls, video calls, group chat videos, settings and user list modules. The average app development cost for custom video conferencing app depends upon the features, design and hourly rate of your development team, as follows $45,000 – $70,000 in India and $50,000 – $70,000 for customized solution.

Tip: Zoom’s competitors are making moves to catch up.

Limitations: What meeting apps like Zoom needs to improve?

Zoom access during a video call abuses surreptitious installation of programs without the user’s knowledge, including a user’s ability to access a user’s webcam and microphone. It lacked screen sharing for mobile earlier. The versions of the product (iPhone, Android, PC or Mac) to run every time a zoom call connects were a cause to worry.  It could turn any user’s computer into a local server. It tracked attendance; Zoom got critical remarks for clicking away from a Zoom window for 30 seconds or more. That’s scary.

Client Testimonials: Zoom customer success stories

Zoom is successful. It served millions during the pandemic-borne-house arrest. Here is what employers have to say (the list of testimonials is long):

zoom testimonials
Source: Zoom.us

Conclusive: How Zoom proves to be a learning-communication platform?

Zoom like apps benefit both educators and students during online learning. It simultaneously helps employers and employees to carry out tasks remotely. Zoom continues to innovate, bringing about new features, making the platform conducive for learning and remote working. Have a question on how to create a video conferencing app like zoom? Contact us.

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About Author
Manish Jain

Manish Jain

Manish Jain is the co-founder and Managing Director at Konstant Infosolutions. He is responsible for the overall operations of the company and has played a major role in bringing Konstant up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.

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