Tag Archives: Ads vs. In-App Purchase

Ads vs. In-App Purchase – Ads are falling behind in 2016 in the revenue battle

Mobile App Development / 19.12.2016
Ads vs. In-App Purchase – Ads are falling behind in 2016 in the revenue battle

If you compare the trends in app monetization, you will find enough movement in the way developers and marketers choose to go with Ads in 2016. Just in a matter of a year, the choices have convincingly shifted from In-the-ads to In-App Purchase and the reasons and numbers are quite eye-opening.