The world is big out there to see whether your app is ready to cater every user around the globe or not. The user, decided to download the mobile application, could be sitting anywhere in the world & of course the time could be anytime. To address this worldwide audience, you need to localize the app. The app stores are internationally available and accessible in over 150 countries, hence, before locating it to a particular place, internationalize and localize the app to reach the whole market.
Internationalization creates a base for your app for making its localization easier, which will take place later on. Internationalization requires you to change your software to ensure that isn’t geared towards a single country, locale, language or culture. While Localization needs you to add particular resources to software to make sure that given country, region, language or culture is supported.
Internalization of an app in the app development process is like digging a land and build a base before constructing a whole new building. Internalization needs to perform first, as in app development it creates a global-ready software that can easily be localized for a given market. It makes the app localization process simpler, as this software works as root for supporting your app in the local market. However, it’s important to know that it used to happen in past app development activities, as of now modern translation software significantly reduce the need for you to internationalize your app before localization.
Don’t localize your App before launching it – Every developer wants to build a perfect app to launch in the app store, but localizing it before launching is the wrong move in the app development cycle. First, start the app, analyze and judge the results you would get during installation, then take a step of localizing an app according to the response you get from worldwide users. Impacts need to consider after launching and before localizing.
► Domestic Market Success – See whether your app is booming in the local market? Are the installations and engagement going at the same pace? Reviews and ratings are positive or negative? Are You getting the same monetary results the way you planned? Improve the weak areas before indulging in the localization process.
► International Interest – If you’re getting impressive international results, then bang on! It’s the right time to localize your app. You will get an unexpected positive response if you make supply to the demands. Compare the local market and international page-view to downloads.
► Compete with your competitors – Study where your competitors are moving to their next step? Check out their international strategy and localization technique, then analyze whether the three step of localization is getting success in a market or not?
If you clearly answer the question, you will get a pretty good idea whether you should go for app localization process or not. App localization is key to unlocking the further success of the app over the world.
►The process to localize your app – Localization is one of the processes in the app development chain and few necessary things you need to plan and identify before making it localize.
► Identify the resource – Collect all the resources, other than code; you want to add on in your app – content, images, videos, etc. Place your resources to the external files, to make the localization process easy and make sure to organize the default resources as well.
► Design localization – After describing the languages, locales and default support, move ahead with design pattern of app localization. While developing an app for localization, you need to decide the length of words and sentences in the languages you want to localize your app. Create a layout whole structure, including vocabulary expansion, script requirements, character spacing and wrapping constraints, Left-to-right and right-to-left support, and other potential factors in each language.
► Manage strings for localization – To deliver high quality of app localization experience and to build your localization straightforward, and right, you need to perform this significant step in the process – organizing UI strings in an appropriate way.
► Translate UI strings and other resources – Translate all the UI string and resources into the respective languages with the utmost care and essential planning.
► Testing – Once you are done with translating UI strings into the particular languages and resources, then go back your app where you need to do testing. Test the app to make sure that there are no localization issues in your layout and content. Testing will help you figure out all the problems and make a bug-free app localization.
► International launch and after that launch – Bang the drums by initiating an international launch. Mere, a worldwide launch is not enough, you need to analyze the response you would get after launch.
We have a dedicated team for localizing your app for any platform, language, and location. Our developers with the knowledge of app localization and their smart tools will make the international launch and sustainability of app more successful. Our approaches will deliver high-quality of localization experience. Don’t think too much otherwise the ball will be in a competitor’s hands, grab the opportunity to offer your app to the world.
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Call her "UD", A technical content crafter @ Konstant. Blend with profession & passion, finding her way in the tech world. Want to become a Voice and make some Noise on social media and her inquisitive nature brings her to this world. Love quiet moments as much as wild club nights of dancing. Always hope for the best and pray for the worst. In spare time, you couldn't find her because traveling is something she can't live without. Food Lover, Snow Hater & Life Liver.
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