The penetration of mobile app and its widespread usage is emerging on a speedy rate in present times. It has gained an immense popularity as smart phones and tablets are handy devices, which can be carried everywhere unlike to those sturdy laptops and PC’s. Moreover, due to unbeatable network of the mobile connections, 2G and 3G, and free Wi-Fi facilities are accessible anywhere we go.
The emergence of online shopping has also increased the exploitation of mobile technology as most of the eCommerce websites have their apps built on the mobile platform, and therefore, not only for the eCommerce websites, but for the other service providing companies, which have their apps built on the mobile platform, it is extremely important to exhibit and extend their mobile presence. Mobile applications can be made noteworthy with the help of a number of aspects and attributes, which includes its development, designing, optimization, and affluent content as well.
It is very necessary to captivate and hold the interest of the customer to retain them, and to build long term and strong bond with them. Hence, it is very crucial to bring out content-rich mobile apps that can not only notify the users about who you are, and what you do, but also fascinate them with their engaging approach and manner.
According to the latest report of the Adobe Digital Marketing, the customers using mobile apps have much brand loyalty as compared to those who uses mobile websites. Besides, the mobile app users are never the accidental ones who by mistake land on any mobile app page. They have a sincere relationship with the brand. The screen size of the mobile phone is also a vital factor as apps open more effortlessly on them as compared to the websites. The mobile apps are preferred for extensive activities, like checking deals and offers, selecting products, and content consumption.
So, let us see how one can use mobile apps with rich content to retain the valued customers.
Customer’s satisfaction is the foremost factor that you must ponder over. You must offer them something, which is extremely unique and is not repetitive, not even on your website. The categories of the contents that you are offering in your mobile app can be extended. Besides, in order to stand apart from all the similar and unlike mobile apps, and to be successful in the marketplace, it is essential to give a wonderful user experience.
Offering amazing deals and discounts, loyalty rewards, coupons, and other promotional stuffs can fetch your mobile app a good number of users. Make your customers feel exceptionally exclusive.
The mobile apps must be simple enough and comprehensible, so that the users can easily become accustomed to your mobile app. Give your users a superlative experience, which includes a resourceful concept and awesome usability. Coupling these two attributes can assist you in making your website a big hit.
The trouble here refers to the bugs and crashes, redundant pop-ups, extended loading time and suddenly arising advertisements. These issues, decrease the users’ interest from the mobile app, which increases the bounce rate.
A free app with continuously arising ads can definitely help the developer in earning extra bucks, but it will never be loved by the users that you want to target. Try to use a paid app keeping it as much ad-free as it can be. Consistently freezing apps are also not much favored by the users.
Indeed an essential platform, at least in the recent times is the social media. Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, etc. have actually become the mainstream attributes with the help of which one can spread his things with the rest of the world. For app marketing also social media platforms are an imperative factor, but before that you must make sure that you have a solid strategy. To create a buzz around about your app, and to make your app absolutely viral, attract your users with engaging and innovative content. Besides this, a strong marketing is also required.
Never make the mistake of marketing your app after its development and launch, rather try to promote it in unique and smaller ways to create inquisitiveness amongst the users. For instance, before launching your app, you can launch its micro website informing the users that something innovative is going to be launched soon in the mobile app market. One can also make a separate blog page for the soon launching app, the keywords of which can be targeted to the mobile app.
It is always wise to divide the marketing campaign into three stages- pre-launch, on the launch, and post-launch.
The app must be compatible with the mobile platform for which it has been created. However, it is better to make cross platform apps that are suitable for and are compatible with all the mobile platforms. An app that has been developed must keep in mind the guidelines, work environment, trait, and the particular features of the mobile platforms.
Unfamiliar features and the features that are out of the frame must be completely avoided so as to increase the popularity quotient of your mobile app.
As can be seen in the present scenario, a great mobile app can fetch you handsome profits and great goodwill, and most importantly a well-recognized brand name. Therefore, it is important to not ignore this important factor. This is an irresistible marketing opportunity.
Konstant Infosolutions also helps in assisting you in market your mobile apps astutely. We build amazing mobile applications on all the mobile platforms, including Android, iOS, Windows, and cross platform. Our dexterous developers and designers are highly certified and experienced, and they provide excellent and client-centric solutions.
Vipin Jain is the Co-Founder and CEO at Konstant Infosolutions and is in charge of marketing, project management, administration and R&D at the company. With his marketing background, Vipin Jain has developed and honed the company’s vision, corporate structure & initiatives and its goals, and brought the company into the current era of success.
Or send us an email at: [email protected]
