Marketing nowadays involves mobile necessarily as almost every marketer knows well that mobile is responsible for increasing the marketing network now. Increasing use of smart phones and instant access to the web through these gadgets is another reason for which mobile marketing is gaining popularity. Millions of smart phone users watch videos in their smart phones so it is clear that online videos have secured their place as a great marketing tool in the modern scenario. According to a survey, smartphone users like to watch,, share and evaluate advertisements from famous brands. This fact only clears the picture that why it is important for you to involve mobile marketing also in your brand promotion strategy. Here are few reasons why you should emphasis more on mobile marketing :-
Generation of Leads: As it is mentioned earlier that eight persons out of every ten carries smart phones and they prefer to access the internet with their mobile devices rather than using the desktop version when they can accomplish their task with the small screen (mobile). This is why, chances of watching online videos increases and brands become successful in a generation of leads.
Power of Visualization: Mobile videos offer you the chance of adding powerful visuals and catchy elements about your brands. The only thing to be taken care about is designing the advertisement which is easy to viewer’s eyes. Definitely, a website which is not mobile optimized cannot accomplish this task successfully. So you should make sure that your mobile video is catchy enough to pull the attention of viewers.
Audio Engagement: Another important factor to make your online video impressive is audio engagement. The sound of your ad in the visual marketing content tells a lot to listeners and it delivers the hidden message. This is why, proper usage of voice-over, music and messages in an ad are important. You need nothing but to focus upon the audio for online video in the way that it can say everything about your brand even if the viewer is not engaged with visuals.
Cost Effectivity: A good quality mobile video for marketing a brand is not very much expensive because it does not require any crew or premium production team. By using only available marketing resources, it is possible to design an affordable marketing video. You can even prefer repurposing certain assets such as logos, footage, images which have been used previously or approved already for creating a brand new marketing video. For being inexpensive, mobile videos help you earn good business revenue without any extra efforts.
Easy to Use Status: One of the most lovable things about marketing videos on mobile is that their user friendly designing. One needs just to click on the ‘play’ button for starting a video. It is really one of the easiest ways to get your viewers engaged with the marketing messages. Users neither require navigation nor scrolling their mobile devices to check out the marketing messages.
Competition Winning Approach: If you think that excluding mobile videos from your marketing strategy will not leave you behind from your competitors, you are wrong. All your competitors have adopted the idea of online video marketing because they understand it’s value. Customers prefer mobile phones to find out the best product for them and this is how, mobile videos can be proven as a competition winning approach.
Increased Exposure Rate: You don’t know about print advertisements and TV ads whether they have been seen by your would be customers or not but regarding mobile videos, you can be sure to have an increased exposure rate. According to recent surveys, about 95% of marketing messages are seen in the mobile video world. Definitely, after knowing this you will not love to stay behind in the race of increasing your exposure.
So, this is all to know about the importance of mobile videos when you plan new marketing strategies for your brand. Similarly, you can enhance the chances of success of your promotional campaign by getting new, impressive mobile videos designed and making them viral on the internet.
So, are you ready to collect useful footage’s, images and logo for your product in order to create an impressive mobile video ad right now? This will surely work to increase the ROI and popularity of your brand.
Manish Jain is the co-founder and Managing Director at Konstant Infosolutions. He is responsible for the overall operations of the company and has played a major role in bringing Konstant up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.
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