Once you have launched your app into the market, it is time to pick up on the post-launch marketing strategy. But before you do that, take a look at the pre-face to this blog on pre-launch strategy for mobile app marketing. The first few weeks post the launch can play a crucial role in the marketing and should be paid considerable attention to. Here are some important points to pay attention to while marketing your app.
1. Push for as many downloads as you can in the first days after launch to rise to the top of the chart:
The most crucial time to work on your app campaign is just after its launch. Run a paid ad campaign that drives app downloads, which will result in a better chance of climbing the Top Chart. If the users enjoy your app, you will get good ratings and reviews which will automatically cause an increase in the number of downloads and lead to higher rankings in the Top Charts.
After a while, you can reduce the amount you spend on your ad campaign and continue to climb the popularity levels thanks to the ranking in the Top Charts. After a while, your app will enjoy organic growth thanks to its high user rating and ranking on the Top Charts. Providing a “Free trial of your app for a limited time” is also a great way to market your app.
2. Signup For Analytics Apps:
Do not skimp on this important tool. Sign up for an analytics tool to generate reports on your app’s growth. This will help you understand your app’s organic distribution progress in a better way as well as keep a track your competitors. The analytics tool is a great way to find out the scope of improvement in your app’s growth rate and popularity.
3. Reach out to the top media:
Marketing is not just about running ad campaigns. Word of mouth marketing has a lot of impact on the success of an app. Find out ways to make your app go viral so that more and more people hear about it from others. Connect your app to every social media platform possible to make sharing of content easy and simple.
Also make sure that sharing the app itself is not a complex process. Design your app in such a way that sharing it is a simple 1-2 step process. Providing sharing capabilities via SMS, Twitter, email, Facebook, Bluetooth, etc are great ways to increase your potential customer base.
● Prepare Press Release, Bio of founder.
● Keep Collecting data.
● Target journalists/ editors.
4. Encourage Users:
Top Chart rankings and app ranking in search results are controlled by aspects like number of downloads, user ratings and a few other factors. Encouraging users to rate your app is a great way to climb these charts and search results. Remember that the more 5-star rating your app receives, the higher it will climb on the ranking charts and search results.
There are several clever ways to do this, the most obvious and effective of which is to ask the users themselves to rate the app after a specified time of usage. Since the user is currently engaging with the app, his impression of the app remains fresh and is therefore more likely to convert into a 5-star rating. Of course there are virtually an unlimited number of ways that you can ask users to rate your app. Find out creative and fun ways to get users to rate your app; this will result in the user taking an interest in rating the app and will also serve the purpose of generating a better rating. In fact, you could also offer certain incentives for sharing and rating the app on social media networks.
5. Paid Promotion:
Once you have done everything in your power to achieve a high number of organic downloads, it is time to start considering paid promotions in order to continue placing in the top 10 list on the Top Charts.
Given the fierce competition in the app world, considering the above mentioned points after the launch of your app is sure to provide you with an edge over your competitors. Remember, promoting an app requires innovation and creativity. Always strive to think out of the box and come up with unique ideas to market your app. For more information on mobile app development and related services, ask us how we can help you out.
By: [googleplusauthor]
Manish Jain is the co-founder and Managing Director at Konstant Infosolutions. He is responsible for the overall operations of the company and has played a major role in bringing Konstant up from its humble beginnings and, with his immense energy and drive, transforming it into a globally trusted name in IT solutions.
Or send us an email at: [email protected]
